The power of a peer-to-peer fundraising campaign lies in your participants’ fundraising abilities. As your participants tap into their social network, new people are introduced to your organization and many of them are likely to become donors, if only for this event. If your organization has decided to host a crowdfunding or peer-to-peer fundraising event, the percentage of your participants that fundraise will likely be a key metric of your success. And it’s not as easy as you might think to motivate participants, even those that are excited about your cause, to raise money for you. We often see events where participation rate, as defined by the number of participants that have raised at least one donation for the organization, is less than 20%.