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This is a blog about online fundraising for non-profits. It includes DoJiggy product and company information as well as fundraising industry news and tips. We also highlight clients that are successfully using our software to help inspire others on their fundraising journey.

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Encouraging Your Peer-to-Peer Participants to Fundraise

The power of a peer-to-peer fundraising campaign lies in your participants’ fundraising abilities. As your participants tap into their social network, new people are introduced to your organization and many of them are likely to become donors, if only for this event. If your organization has decided to host a crowdfunding or peer-to-peer fundraising event, the percentage of your participants that fundraise will likely be a key metric of your success. And it’s not as easy as you might think to motivate participants, even those that are excited about your cause, to raise money for you. We often see events where participation rate, as defined by the number of participants that have raised at least one donation for the organization, is less than 20%.

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Fundraising with a Color Run Fundraiser

Splashes of colorful foams and vivacious hues of powders being thrown throughout a walkathon or Fun Run is just one of the magical ingredients that make a Color Run Fundraiser successful. Rather than just revolving the focus of your walkathon or Fun Run around the finishing point, this event makes every step of the way to the finish line enjoyable. Anyone from everywhere may simply come to enjoy this event, simply because it’s about having fun. School fundraising campaigns and PTOs especially have great success with Color Run Fundraisers.

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DoJiggy Implements Credit Card Transaction Fees for Pledge Subscriptions

Every day, maintaining PCI compliance and fraud protection become more important for e-commerce software providers. At the same time, maintaining this high level of compliance and best practices is quite costly. To help cover the costs associated with these compliance standards, DoJiggy is implementing a .20 transaction fee for all completed credit card transactions on our Pledge platform.  

Pledge events by their nature of being peer-to-peer events generally have a disproportionate number of transactions in comparison with general registration events, as one active fundraising participant can easily generate 20-50 donation orders or even more. This is why the events are so successful! We have found that due to the associated volume of transactions, security compliance and support demands are highest on our larger Pledge events and we need to pass along some of the burden of higher costs on these events.

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People Giving to People: The Case for Crowdfunding Websites

We have all heard the saying that people give to people, right? It applies to small businesses, big business but it especially holds true in the nonprofit community. When people are connected to one another, it creates a connection, loyalty and a greater willingness to say ‘yes’ when someone asks you to help them. When we believe in one another, we are more than happy to work with one another, especially when we are asked.

Today, in the nonprofit community the idea that ‘people give to people’ is best captured through the concept of crowdfunding. Crowdfunding, as the name suggests, is the act of raising funds for an initiative through a multitude of people. It is also referred to as peer-to-peer fundraising. Crowdfunding websites allow your organization to tap into your supporters’ networks globally.

Peer-to-peer fundraising has all of the magical elements of an ask for support. It highlights a worthy mission, a story is told, there is passion from the person telling the story and the one-on-one connection that makes the ask to support a nonprofit even easier, coupled with a case for support that is strong and compelling.

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