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Walkathon Pledge Form Templates

Walkathon pledge forms are often used by organizations to accept pledges and donations associated with a fundraising walkathon. To help participants manage pledges and track ongoing fundraising progress, the participant collects information from contributors using walkathon pledge forms. Such forms generally include: Donor Name, Donation or Pledge Amount, Contact Information, and Payment Method (credit card, check). The form may also include questions or custom information from the fundraising organization, such as 'Would you like to be included in our mailing list?'

So what is the difference between a donation and a pledge? A donation is made in a certain, set amount, for example $25. Donations may be made and collected before a walkathon. A pledge is a solemn binding promise to give a specified amount once a pre-determined goal is completed (i.e. the participant finishes the walkathon). Walk-a-thon pledges are usually based on laps, miles or kilometers - there is some unit of effort to measure here and therefore, the pledge cannot be completed until after the fundraising walk is over. Schools often use this method of pledge collection by lap, as they want to encourage athleticism in their students.

DoJiggy has created the following walkathon pledge forms to help you get started on your walkathon planning. Both of the these pledge forms are presented in Word format, so that organizations can easily customize them to fit their needs. It is generally a good idea to present the pledge forms to your fundraisers in printed or digital, PDF format. Your organization may choose to use one or a combination of these pledge forms for your walkathon.

Template for Individual Donors

This walk-a-thon pledge form is used to take a single pledge or donation. It can be given to a donor, or uploaded to your DoJiggy Crowdfunding website. In the DoJiggy P2P Crowdfunding system, simply customize this pledge form and convert it to a PDF. All donors will have the option of printing and mailing this pledge form or making a secure online pledge or donation.

Click here to download this individual walkathon pledge form.

Template for Multiple Donors

This is a great pledge sheet to use at the office, church, or other any location where fundraisers will talk to several potential donors at one time. The walkathon participant will keep this pledge form, and simply fill in the donor information, for later review.

Click here to download this multi-donor walkathon pledge form.

Walkathon Tips and Tricks

  • These templates are provided in Word document format. If you are distributing them electronically, it is best to convert them into PDF format, to insure anyone can open them, regardless of their computer operating system.
  • Note that taking your fundraising walkathons online with walkathon software can double your fundraising proceeds! We recommend using these templates in conjunction with our walkathon software to raise money for your cause.
  • If you are using DoJiggy Pledge fundraising software, these documents can be uploaded to the administration area for access by your walkers and donors.

More Walkathon Resources

DoJiggy also offers a free, comprehensive set of walkathon resources, to help make your walkathon event a success! See our complete guide on How to Organize a Walkathon. Schools, see this article on School Fun Runs for information relevant to your students.

Return to Walk-a-thon Resources

How to Organize a Walkathon

Non-profit organizations and school groups have long favored walk-a-thons, Fun Runs and other similar events where donations and pledges are collected to raise money for a charitable cause. These peer-to-peer fundraising events offer great opportunities for raising money and spreading the word about your organization, without high overhead costs.

If you've been tasked with organizing a walkathon, you may feel overwhelmed. You're not alone! There are many moving parts to coordinate and DoJiggy is here to help get you started. We've outlined some basic steps below that are designed to keep the walkathon planning process on track. For detailed information about each of the topics and much more, download our free guide below: "How to Organize a Walkathon: Your Complete Guide to Hosting a Walkathon". Good luck getting your walk-a-thon fundraiser going, and remember, big results are entirely possible with careful planning and execution.

Step 1: Assemble a Walkathon Leadership Team

Successful walk-a-thon and Fun Run fundraising events hinge on the recruitment and action of a strong leadership team. Ideally your team should be comprised of individuals with diverse skills and talents that share a common interest in the organization's success. In addition, working smart at this stage of the game requires delegation. Consider assigning a person (or team of people, if possible) to the following project areas:

  • Legal/Logistics: this person should be someone responsible for obtaining permits and handling logistics, such as parking, traffic control and event insurance.
  • Corporate Sponsorship and Donations: someone with experience in sales and building partnerships to solicit sponsorship and manage a sponsor expo area for local businesses and donors.
  • Marketing & Public Relations: someone with a communications background to write press releases, pitch story ideas to media, create print and promotional materials and recruit celebrity event participation.
  • Hospitality & Communications: this is the event cheerleader! He or she sends periodic coaching cards to participants, organizes pre- and post-event meals and activities, and coordinates entertainment.
  • Walk-a-thon website creation and management - the more tech-savvy the better.

Step 2: Determine Logistics & Financial Goals

This one is pretty straight forward. Your leadership team will need to determine the date and location of your fundraising walkathon as soon as possible in the planning process. To ensure the success of your fundraising run/walk, be sure to give yourselves enough time to manage all of the logistics. You generally want to have at least 6 months to plan a walkathon, and many successful walks start planning a year in advance.

Don't forget to determine financial goals and create a fundraising budget to help you get there.

  • Determine the date and time for the walk.
  • Where will the race course be located? A closed loop course is best, when available. 
  • What are your fundraising goals? 
  • Is there a special theme? Themes such as Color Runs can increase interest in your walk.

Step 3: Implement Walkathon Software

Peer-to-peer Crowdfunding software is a must for walkathons. DoJiggy Pledge is a walkathon software platform designed specifically for walk-a-thons, bowl-a-thons, golf marathons, and any other type of event where individual and team participants solicit and track donations and pledges. Each of your event participants creates and manages their personal fundraising page and invites friends and family to support your organization through secure, online donations. Administrators configure a minimum donation goal for participants, as well as the types of donations and pledges accepted. 

  • Provide walkers with Personal Fundraising Pages to customize and promote your fundraiser
  • Fundraising Thermometers and Leaderboards display Top Team & Individual fundraisers and promote competition, so you raise more
  • Embedded Social Media Share links encourage walkers to share the event w/ friends and family
  • Personal Control Panel allows fundraisers to manage their personal and team pages, email friends and family, and add check donations
  • Easily enter checks and off-line donations at no additional cost

Sign up for a free 14 day trial today to see how DoJiggy Pledge can help your organization more effectively run your walkathon.

DoJiggy is the Industry Leader in Walk-a-thon Software

DoJiggy's fundraising software solutions

Step 4: Recruit Walkers and Sponsors

Start with your network: When it comes time to recruit participants and volunteers, nothing will be more important than your network and your leadership branch. These people are often well established in the community, and will not only to participate, but will ask associates, friends and family members to participate as well. Encourage this! Don't forget your Sponsors: Often, companies value opportunities to engage their workforce in community activities. Therefore, it is important to ask companies not only for sponsorship to help offset the event costs, but also for their participation. Team registrations offer a fun and easy way for companies to participate.

Business and community sponsors fulfill a critical role in any successful walk-a-thon.  We are not talking about donors here, but businesses that offer a significant amount of money or in-kind contributions (drinks, snacks, entertainment) to be listed as an event sponsor. Most importantly, your race sponsors create a financial backbone for your fundraiser.  When organizations successfully recruit sponsors, each walk-a-thon donation can go further because sponsorships help to immediately offset event costs.  Also sponsorships often increase community exposure, which is helpful when it is time to attract the attention of the local media and recruit volunteers. 

Understanding and articulating the ways in which prospective sponsors benefit from working with your organization is crucial.  Everyone likes to help out a great cause; however, companies are looking for a win-win relationship.  Be able to articulate exactly what your event will do for the companies that you seek sponsorship from before you speak with them.  When speaking with potential sponsors, stay open to possible benefits you may have missed and look for opportunities to create more value. 

Promote Your Walkathon Fundraiser Widely. Marketing and promotion will serve an important purpose in raising awareness, drawing participants and donors and cultivating action. Most organizations utilize a variety of media for getting the word out including: branding the event and creating print and promotional materials to help spread the word (i.e. walk-a-thon flyers, signage, brochures, stickers). You'll also want to develop a Social Media and Public Relations Campaign to create a "buzz" within your local community.

Step 5: Manage Donations and Pledges Online

One of the most important considerations when planning a walkathon is how to successfully manage donations and pledges. After all, isn't raising money your primary task? Organizers will need a secure and easy way to track and manage the numerous donations collected from your walk-a-thon participants. 

DoJiggy P2P Crowdfunding software is a complete registration and donation management system designed specifically for walk-a-thons and peer-to-peer events where individual and team participants solicit and track donations and pledges for a charitable cause. Streamline your donation collection and reporting with us. Many organizations report raising two to three times more money by taking their walk-a-thon online and extending the reach of the fundraiser.

More Walk-a-thon Resources

DoJiggy is the leader in free walk-a-thon and Fun Run resources and templates. Visit our walk-a-thon fundraiser resources for additional information and sample documents including walk-a-thon flyers, walk-a-thon pledge forms, and much more. We also offer great information for School Walk-a-thons and Fun Runs.

Golf Tournament Planning Guide & Checklist

Free Download - How to Organize a Walkathon: A Complete Guide to Hosting a Walkathon

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About Joe

Joe Garecht is the founder of The Fundraising Authority, and the creator of our popular course Mastering Online Fundraising. He has spent the past 12 years helping organizations raise more money... and has personally raised tens of millions of dollars to support causes worldwide, including running numerous successful online fundraising campaigns. Now, he wants to help your non-profit raise more money online by helping you enhance your online presence.

Fundraising Brochures

What is the benefit of printing fundraising brochures? A fundraising brochure is a great way to educate people about the cause of your fundraiser and promote the activities happening at your fundraising event. When asking people for donations, you'll want to share as much information as possible about your cause, where their money is going to and how they can make a difference. These messages can also be reiterated online in Social Media and on your fundraising website, but when meeting with people face-to-face, a fundraising brochure is a great tool. Not only does it explain what you are trying to accomplish, but it is something people can keep in hand and possibly pass along to others.

What to Include in Your Fundraising Brochures

Just like any promotional printing project (such as a fundraising flyer), a fundraising brochure should be a quick and easy read. Be sure to include all pertinent details, but guide readers to a next step of enagement. Rather than long-winded paragraphs, use bullet points to highlight key messages such as:

  • The purpose of your fundraiser or campaign
  • What you wish to accomplish with your fundraising
  • Financial goals and objectives
  • Compelling statistics about your cause (i.e. More than 40% of these children receive no education)
  • How people can make a difference (i.e. You can make a difference with a one-time donation that will go directly to these families in need)
  • How do they contribute? Be sure to include clear and easy donation instructions!
  • How to get more information on your organization
  • Your phone, website and contact information

If it is a fundraising event you are promoting, you'll want to provide information about the purpose of your fundraiser and how people can help. But you'll also need to include basic event details such as:

  • Date and time of the event
  • Location & a map
  • Registration information - including online registration, if possible
  • Sponsor logos and promotion
  • Participant quotes, if you have hosted this event previously
  • Photos that show people having fun!

Highlight Your Fundraising Website

Getting new supporters online will allow them to engage more easily with your organization.Since this is your goal, fundraising brochures and flyers can be very impactful and yet, simple these days. Provide some basic information and calls to action which include your Donations appeal and online registration for fundraising events. DoJiggy is here to help non-profits and schools with easy, affordable fundraising software.

Fundraising Brochures Imagery

Be sure to use imagery and photos in your fundraising brochure. Nobody wants to read an entire text-based brochure. The photos will help break up content, and also help you better convey your message. People say, "a picture says a thousand words"... this is definitely true in fundraising brochures. People will often scan the content within the brochure, looking first at photos and captions. Think of photos that will appeal to people's emotions, and help you tell your story and sell your cause. For example: If your fundraiser is to help rebuild a town that was damaged due to natural disaster, show photos of the damage and efforts to alleviate it, which may help people understand how their donation can help those in need.

Printing Your Fundraising Brochures

When selecting a printer for your fundraising brochure, there are a number of things you'll want to keep in mind. The more pages you include, the more expensive the printing will cost. How many brochures will you print? You don't want to be wasteful, so take the time to plan in advance. Where will these be distributed, and how long is your fundraiser going to last? Once the fundraiser ends, the brochures become outdated, so you don't want to print too many. There are many different options for paper (glossy vs. matte), and there are different paper weights as well (a postcard would be printed on a much heavier weight than a tri-fold brochure). Lastly, be sure to consider the kind of paper you are printing on. It's always a nice message for any organization to use recycled paper, especially if your organization works for an environmental cause.

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