Bike-a-thons are great fundraisers. A bike-a-thon is a fundraising event that works just like a walk-a-thon, however instead of walking, participants are biking for your cause. Participants bike a predetermined course and commit to raising money for your organization. Bike-a-thons work well because almost everyone knows how to ride a bike and they are a great family event. Bikers may collect pledges per completed mile or kilometer or contributors may choose to donate a set amount.
If the bike-a-thon is a fundraiser to support your church or your child's school, encourage the whole family to participate. Create fun contests within your own home to see who can raise the most donations or pedal the furthest, and enjoy the fact that you're all getting exercise while raising funds for a good cause. As always, you’re teaching your children with all you do.
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Features of Our Fundraising Software for Bike-a-thons
Why not make it easy on yourself? Start with our Bike-a-thon Pledge template which comes complete with these powerful tools and features for your event:
- Personal & team fundraising pages
- Social media links for easy sharing
- Responsive Design for Mobile Donations & Pledges
- Various registration options, including participant import
- Leaderboards with top individual and team fundraisers
- Fundraising thermometers for your overall event goal, teams and participants
- Prize management system
- Ability to take per unit pledges or flat-rate donations
- Detailed financial reporting capabilities
- Integrated email management system to email your bikers, team captains and sponsors
How to Organize a Bike-a-thon
So your organization has decided that a bike-a-thon is the fundraising event for you! Now what do you do? Organizing a successful bike-a-thon or bike fundraiser requires following these steps.
1. Assemble Your Bike-a-thon Committee
As with most fundraising events, planning a successful bike-a-thon depends on the recruitment and action of a strong leadership team. Ideally your team should be comprised of individuals with diverse skills and talents that share a common interest in the organization's success. Working smart at this stage of the game requires delegation. Consider assigning a person or team of people to the following project areas:
- Legal &Logistics: this person should be someone responsible for obtaining permits and handling logistics, such as traffic control and insurance.
- Corporate Sponsorship and Donations: someone with experience in sales and building partnerships to solicit sponsorship and manage a sponsor expo area for local businesses and donors.
- Marketing & Public Relations: ideally someone with a communications background to manage your fundraising website, write press releases, pitch story ideas to media, create print and promotional materials and recruit celebrity event participation.
- Hospitality & Communications: this is your bike-a-thon cheerleader! He or she sends periodic coaching cards to participants, organizes pre- and post-event meals and activities, and coordinates entertainment.
2. Manage Event Logistics
You will very likely need to get permits, manage traffic routes and secure insurance to host a bike-a-thon.
For a bike-a-thon fundraiser, participants agree to bike for a set amount of time or distance. During the designated time (ie one hour), the goal for each participant is to bike as many miles as possible; maximum miles may be established. Another option is for bikers to complete a set course - like a 10 mile loop. Often there are a couple of biking options, to allow more experienced riders to push themselves while beginners and families can have fun with an easier course.
3. Find Bike-a-thon Event Sponsors
You will need sponsors to help underwrite the costs associated with your bike-a-thon. Sponsors can provide direct fundraising to cover start-up expenses and in-kind donations. But what do your sponsors want? Sponsors want to be recognized for their contributions!It’s very important to allow your sponsors to interact with your bikers and get face time. Your DoJiggy website includes a sponsor page to highlight each of your sponsors with their logo and a link to their website. Title sponsors should be included on t-shirts and all event swag.
4. Recruit Bikers Who Love Your Cause& Incentive Them
Your bikers will make or break your event. They are not only your event participants, but become your organization’s face to the larger community – and they need your help to make the event a success.
Make it easy for them by providing a powerful software tool for easily customizing their page and collecting donations. Encourage healthy competition to motivate participants and teams to raise more donations by providing incentives and prizes for the best performers. DoJiggy’s Pledge software includes a prize management system, so that bikers can be recognized with icons on their page when they have reached certain fundraising levels and administrators can easily determine which participants receive certain prizes. Offer prizes for the top individual and team fundraisers and your fundraising will sour. Your community sponsors can assist with prizes too. For example, partner with a local bike shop who can donate a new bike for the participant who collects the most donations.
5. Securely Collect Donations
Utilizing our Pledge fundraising software is a great way to obtain a lot of donations and/or pledges easily and quickly for your bike-a-thon event. Your participants will create personal fundraising pages where they upload photos, explain their mission and have people make secure donations online. They can then send out an email or post to Social Media site with a donation request that includes a link to their donation page. This makes it very easy for potential donors to contribute! Ease of donating is key to a fundraising event.
Other Bike Fundraising Ideas
Bike to Work Week Fundraiser
A fun variation of a bike-a-thon is a Bike to Work Day or Week fundraising event. Bike to Work Days have become popular fundraising events in recent years as people have become more conscious of the effects of global warming, and therefore look for more efficient means of to get from point A to point B, such as biking or public transport.
These biking events workespecially well for companies located in places where biking and outdoor activities are common. It's also a great way to strengthen your brand positioning if you are a company that promotes health, fitness and sustainable living. This type of event is very similar to a bike-a-thon however happens throughout the duration of a work-week rather than one day. Participants collect pledges based on the total miles they will bike to and from work each day (or donors can also choose to donate a set amount). This kind of fundraiser is not only a great way to raise money for your cause, but also reduce your carbon footprint on the environment!
Post Bike-a-thon Fundraising Party
Bike-a-thons are great fundraisers because not only are they bringing money in to support your organization, but they also provide an opportunity for members of your group and community to interact in a fun, social environment while increasing community awareness about your cause.
Following your bike-a-thon or at the close of the Bike to Work Day or Week fundraising event, invite supporters to a community picnic or BBQ. Food and drinks can be provided at no cost to your hard-peddling bikers and sold to their family and friends who come out to watch and enjoy. Much of the food can be donated by local businesses, and in return, they are given a sponsorship that provides the visibility they deserve. Perhaps a local band is interested in performing. Solicit other fun prizes from the community and host a fundraising raffle or silent auction to bring in additional dollars. Raffle items could include: restaurant and retail gift certificates, a free month membership at a local gym, free bike-tuning, free massage to work out those sore muscles after all that biking, and more.
DoJiggy offers fundraising software for your bike-a-thon event - sign up for a free trial now. For more useful fundraising resources for your bike-a-thon, visit our walk-a-thon resources where we have sample pledge forms, event timelines and flyers, as well as guidelines to help you plan and promote your "a-thon" event, sponsor solicitation tips, and much more!