Many non-profits and charities rely on the generosity of their supporters and donors for funding. Therefore, raising funds to allow your organization to accomplish its goals is very important. Fundraising events can often help raise a large portion of these funds. It also allows the organization to connect with donors and the surrounding community.
Non-Profit Fundraising 101: The Basics
Raising money for a non-profit can certainly be a challenge. There are many facets and nuances when it comes to being successful with your fundraising efforts. How can you get the most out of your fundraising efforts, events, and strategies? As is the case with many things, one of the best ways is to go back to basics. Here are just a few of the more critical basics of non-profit fundraising to get you started.
Motivating the Donor
While it might sound like non-profit fundraising is all about the funds, in reality it's about so much more. Money is simply a tool - a way for your organization to accomplish its mission. One of the basic principles for fundraising is to see beyond just money, and instead to see it as a means to an end.
Instead of just asking your donors for money, educate your donors as to how their donation makes an impact. Inspire them to join you as a partner in accomplishing this mission. This helps you show them what their donations really mean, and more importantly, what it accomplishes.
Peer-to-peer and Crowdfunding for Nonprofits campaigns offer a great way of inspiring your supporters to engage with your organization. When individuals choose to raise money for a nonprofit through the utilization of their network of contacts their network can span far and wide, especially geographically. Peer-to-peer fundraising has all of the magical elements of a perfect ask for support. It highlights a worthy mission, a story is told, there is passion from the person telling the story and the one-on-one connection that makes the ask to support a nonprofit even easier, coupled with a case for support that is strong and compelling.
Motivating your donor is important to larger and higher level donors like Corporations as well. Getting a company or corporation to give to a non-profit is about learning and understanding their needs. Will giving to your organization assist their marketing efforts? Will a partnership with you increase overall revenue or improve brand image? Learning the specifics of what a corporation is looking to gain will go a long way to bringing them on as a donor or corporate sponsor. Furthermore, just like with traditional donors, educating them on the true impact of their donations can also go a long way. It can also encourage employees and customers to donate personally, building your donor base even further.
Maintaining Consistent Image & Brand
It's very important for your non-profit's brand, identity, and image to be very clear and consistent across all channels. (Yes, that's right - your non-profit has a brand and image, even if you didn't know it.) Your image on your organization's website, your fundraising websites, in email, on social media, and even in print should all be consistent. This helps inspire confidence with your donors and new prospects, while helping to build your credibility.
Donors want to feel confident in you and what you represent. When images are misaligned, donors can become confused - especially online. Ensure that all your logos are updated and correct across all of your web properties. It's also important for logos and other graphics to fit correctly, be of the proper resolution, and not be cut off. You wouldn't advertise on a billboard on a busy highway with a logo that's misaligned. Similarly, check all your social media and website properties to make sure that all images and logos lend credibility and consistency to your organization's image.
This allows your donors to see you consistently in multiple places as they may research your non-profit organization and your mission. This credibility helps convert prospects into donors, and inspires confidence with encourages long term donors.
Sustaining Regular Communications
Regular, clear communication with your donors is another important basic. Fortunately, with today's advancements in technology, communication can be easier than it was just 10 years ago. Email, social media, blogs, and other channels are available, allowing you to easily communicate directly with your donor base. It also allows you to have a direct conversation, to answer questions, and to be more engaged publicly at the click of a mouse.
The key here is to be regular with your communication, and to do so via every channel you have available to you. Posting regularly on social media shows you have a presence and you are active, while regular emails keep people informed.
When it comes to fundraising, let donors know of your progress regularly. Afterwards, thank them for their contribution, and educate them as to how their funds were used, and the changes that were made as a result. Donors don't just donate to fulfill your needs; they donate to fill their needs as well. Showing that they made a difference in the world or in your organization goes a long way to retaining donors over a longer period of time.
Utilizing Non-Profit Fundraising Software
Our fundraising software for non-profits helps schools, churches and non-profit organizations raise more money through your fundraising campaigns and special events throughout the year, while helping to reduce costs and minimize resources. The right software allows your organization to easily achieve many of the ideas above - branding and sustaining regular communications - without a lot of time and effort. Fundraising software also allows your organization to raise more money by extending the reach of your giving campaigns. With online software tools, your nonprofit can take fundraising campaign online where you can reach a much larger audience and spread more awareness for your cause. Learn more about selecting fundraising software for nonprofits.
More on Non-Profit Fundraising
Non-Profit Fundraising Strategy: When it comes to raising funds for your non-profit organizing, having a clear vision and strategy is critical. How can you develop a clear vision and a strategy that will enhance your non-profit fundraising efforts? We've compiled some helpful non-profit fundraising strategy tips and advice to get you started.
Non-Profit Fundraising Ideas: One of the most challenging aspects to non-profit fundraising can be developing a creative idea to engage and excite participants. There are a multitude of ideas out there, but we've compiled some of the best and a few of our personal favorites. These non-profit fundraising ideas can help you make your next fundraising event a huge success!Back to Fundraising Resources