Non-profit Fundraising Ideas
Fundraising is a critical aspect of any nonprofit organization. But how does your organization decide what type of fundraising campaign to host. Yes, raising money is important, but that's not the only goal. Spreading awareness of your cause is also extremely important. Your fundraiser should mirror the mission of your nonprofit organization. A great place to start when brainstorming non-profit fundraising ideas is to take a look at our non-profit fundraising strategies. you'll want to look at your goals, budget, resources (staff, time, volunteers) and determine what message are you trying to communicate.
Below we've provided a number of non-profit fundraising ideas. Each of these has proven time and time again to be successful. There isn't one right answer. Just be sure the chosen fundraiser makes sense for your organization. And, remember that fundraisers really take-off when you add an online component. With fundraising software for nonprofits your organization will be able to spread more awareness for your cause and offer a safe place for donors to make online donations, all while saving time and money by increasing your efficiency in managing your event.
Our Top Non-profit Fundraising Ideas
One of our favorite non-profit fundraising ideas is a walk-a-thon, or other pledge fundraising event (such as a run-a-thon, golf-a-thon, bowl-a-thon, etc.). A walk-a-thon event not only raises money for your nonprofit, but also brings people together to support a cause. Members of your organization, individuals and families affected by the "cause" you are fighting for, members of the community, media etc, all come together to make a powerful statement. A walkathon fundraiser provides a great opportunity for raising lots of fundraising dollars via peer-to-peer fundraising. Each individual participant works hard to bring in donations. This can become a very exciting activity for individuals as they are able to create a personal fundraising page where they can set goals, upload images, track personal progress, and then share their page with family and friends. It also allows for competition amongst participants - driving them to earn more in an effort to win prizes and recognition.
Also, try these peer-to-peer fundraising variations:
Charity Golf Tournaments
Many nonprofits host charity golf tournaments as a way to raise a large amount of fundraising dollars and gain recognition in the community. A charity golf tournament often attracts large sponsors especially if promoted properly. In addition to the dollars you raise through sponsorships, you can also raise money through golfer registration and online donations. Plus, a golf tournament provides a number of creative ways to raise extra money throughout the course of the tournament. Offer various golf contest such as "closest to the pin" or "longest drive." Perhaps bring in a celebrity golfer to attract a large audience and capture the attention of the media. Consider offering a grand prize for a "hole-in-one" such as a car or vacation getaway or new car. Don't worry, this is entirely possible (and risk-free) when using Hole-in-One insurance. Charity golf tournaments can be easily managed using golf tournament software. Create a golf tournament website where golfers register for the event, donors make online donations, and administrators can schedule team pairings, manage sponsors, product sales, generate reports, and more.
Online Donation Drives
Although this seems like a simple solution, it's often a good one, especially for nonprofits with little internal resources (including staff and budget). For this type of fundraiser, you simply set up on online donation website where donors can easily go to learn more about your cause and make a safe and secure online donation. To promote this type of fundraiser, simply send email blasts with a direct link to you site and be sure to post a fundraising widget on your organization's home page. you'll also want to share on social channels, partner sites, blogs and encourage participants to make posts in their social networks as well to create a viral approach. You may want to consider offering a prize for the best video appeal where people can share a video on YouTube - a great way to spread awareness and drive traffic to you site!
One of the easiest yet most lucrative non-profit fundraising ideas is to host an online charity auction. Online charity auctions have become very popular fundraising initiatives for nonprofit and community organizations. A charity auction can bring people from your organization and community together in a meaningful way including employees, volunteers, event attendees, and those who donate time, talent and items to auction off for donations. Not only do auctions have tremendous fundraising potential, but they also require minimal resources and are relatively easy to plan. Using charity auction software, your organization can easily create a charity auction website where you can list all auction items (photos, descriptions, value, etc.) Bidders can easily register, place bids (even select "buy now" on certain items) - they can track items they've bid on and easily pay for all at the close of the auction. Organizing a charity auction can bring people from your organization and community together in a meaningful way including employees, volunteers, event attendees, and those who donate time, talent and items to auction off for donations.
Special Event Fundraising
A fundraising can be an excellent way for your nonprofit to raise money while bringing members of your organization, supporters and media together for a worthy cause. Keep in mind that planning a fundraising event does take a lot of time and resources. You will need dedicated staff to plan the logistics (vendors, permits, sponsors, media, etc.). You also need to start your planning months in advance. But, often the financial rewards and increased awareness in the local community make a fundraising event worth it! If you choose a fundraising event, there are different kinds you may want to consider:
- Gala Fundraising Event - This type of fundraising event provides an excellent way to target your exclusive high-level donors and VIPs. Make your gala event a VIP spectacle that people do not want to miss by provide great entertainment (magician, music, art-performance, etc.), high-end food, perhaps a celebrity appearance, etc. That will allow you to charge a high ticket price while attracting a large audience and capturing media attention.
- Community fundraising event (such as a carnival) - This type of event provides a great opportunity to gain awareness for your cause as you'll be promoting the event throughout your community. Approach local businesses to sponsor the event. Offer food and beverage and merchandise for sale. Perhaps bring on game vendors - such as bouncy houses, giant slides, fun games, etc. (note that all sales will have a percentage of profits going to your cause) - Invite popular local bands to perform, helping to draw in a large audience and tap into their followers. Invite radio stations to come on-site at the event and air-live.
To make registrations and donations easy, use event management software to manage all the details of the event, allow people to register online or make online donations directly if they are unable to attend the event. Be sure to promote your event throughout the community. Send press releases, create event flyers, and start conversation online throughout your social networking channels.
Raffle fundraising can be a very successful way for nonprofits to raise fundraising dollars. The first thing you'll want to do is make sure your raffle prizes are relevant to your target audience. After all, this will be the first question people will ask before they purchase tickets. One benefit of hosting a fundraising raffle is the costs are minimal. Most prizes will be donated and it doesn't take a large team or time commitment for planning. Just be sure to have a compelling pitch in your donation prize request and many businesses are happy to donate great prizes for the exposure they'll receive through your event. Another new idea that follows recent online fundraising trends is to host an online fundraising raffle. Post information about the cause of the fundraiser, as well as an overview of all the prizes. Then provide an easy way for people to purchase tickets right online. Selling tickets via your website makes promotional efforts easier as you don't have to sell the tickets in person. You can now direct people to your raffle website simply by sending a link in an email or posting via your social media channels. Many people prefer to purchase raffle tickets over making a straight donation as they always have a chance to win some great prizes.
DoJiggy Helps Organizations Implement Successful Non-profit Fundraising Ideas.