Raffle fundraising can be a very successful way for groups to raise fundraising dollars and can be successfully run by schools, churches and non-profits alike. A raffle can produce high profit margins with few up front costs - making them a popular fundraising option. The costs are minimal, especially if you get several of the raffle prizes donated. You may even find local printers who would be interested in donating the actual tickets. Raffles are also a great option for a group of any size. For instance, a high-school yearbook club that has only five members can be just as successful with a raffle fundraiser as a large sports team.
Successful Fundraising Raffle Ideas & Essentials
Appealing prizes make for a successful fundraising raffle. After all, this will be the first question people will ask when asked if they'd like to purchase tickets. Make sure the prizes are good and are relevant to your audience and location. Though you always want to ask for donations first, don't limit your fundraising raffle to donated items. This is a mistake that many organizations make, as they want to keep all of the raffle proceeds. Yet you can raise far more with desirable, high-value items and for these, you may need to pay.
Here are some raffle prizes that attract many people's attention
- Travel: Offering a travel package is always a great fundraising idea, as most people love to travel but are hindered by the high costs. Approach an airline that uses your city as a hub and ask for them to donate two roundtrip domestic tickets; it's great advertising for them and a high-ticket item like this will help sell more raffle tickets. If you cannot get a travel package donated, consider trying one of our No Risk travel packages.
- Weekend Getaway: Look for desirable locations nearby and put together a compelling weekend get-a-way including hotel, spa service, dinner, etc. These are often privileges people will not purchase for themselves but will greatly appreciate if won for a prize.
- Electronic Equipment: Flat screen TVs and stereos are always incentives, especially for guys. Is there a local electronic store that may be interested in participating? The additional exposure could be beneficial in an economic environment where retail sales are slow.
- Gift Certificates: These are great secondary prizes and could include any local stores, movie theaters or chain restaurants. Movie passes or free pizza may be great considerations for students. And, don't forget online gift certificates that appeal to teens like iTunes.
- Sports Memorabilia: Autographed items from local sports celebrities and/or tickets. This is especially relevant if a sport-team is hosting a raffle.
- Car & House raffles: Some schools have even had successful raffles of a car or home. Tickets for this type of raffle are generally $100 or more, so you will need to have a strong base of committed constituents for this type of raffle. The most important things to consider here are getting good legal counsel and establishing a minimum number of tickets that must be sold in order to cover your raffle items.
How are Prizes Donated?
The best way to get donations is to start by talking to students, parents and employees at your school. Individuals could possibly have something of value to contribute, or perhaps they are close with someone at an organization you were considering approaching for sponsorship donations. Maybe someone even knows a high-profile celebrity that might be willing to help out.
Raffle Fundraising: Setting Goals
Deciding how much money needs to be raised from the raffle is the first step in creating goals. Then decide if individuals have a minimum quantity to sell. For example, if a sports team is raising money for new equipment, perhaps each team member must sell 10 raffle tickets. Make sure to allow a reasonable amount of time for raffle ticket sales (a minimum of one month). Trying to sell raffle tickets last-minute will make it very difficult to accomplish your goals.
Don't forget to create incentives for your ticket sellers or students. Establish milestones that reward students, and prizes for top-performers. This will motivate your group to achieve more. Lastly, make sure to thank all your volunteers, businesses who donated prizes, ticket sellers and buyers. And be sure to acknowledge your star performers: those who raised the most funds for your cause.
Managing Raffle Donations
One of the most important considerations when planning a fundraising raffle is how to successfully manage the money raised through raffle ticket sales and donations.
DoJiggy offers a complete registration and donation management system for fundraising raffles, where various volunteers and/or students collect donations. With DoJiggy Pledge, each seller creates and manages a personal fundraising page and invites friends and family to make secure donations on the page. Each donation of a certain amount qualifies the donor for a raffle ticket. An online tool like this makes it easy for your supporters to promote the raffle fundraiser and for the organization to track which students or groups (classes, clubs, etc) raise the most money. The added incentive of offering prizes to the top fundraisers will help your organization or school raise more money on your next fundraising raffle.
Sign up for a free 14 day trial of our peer-to-peer fundraising software to see how DoJiggy Pledge can help your organization's fundraising raffle.
Raffle Ticket Sales
Raffle ticket price should be high enough to reflect the value of the prize and raise the funds needed, but shouldn't be so high that nobody will buy a ticket. You have to know your audience. Keep in mind that if students are participating, you'll want to have some low price-point items and hope to sell more tickets. Remember, you can charge higher ticket prices (or require more tickets) for the larger prizes.
The next question may be, "Where to sell raffle tickets?" Online sales are a great way to spread the word. Students can set up a link to their pledge page from their Facebook or MySpace page, or email friends, neighbors, parent's co-workers, relatives, etc. In order to reach a broader audience, students may want to consider selling raffle tickets at other activities such as a school carnival, sporting event, or pep rally. Some groups set up booths at local grocery stores, similar to how the Girl Scouts sell cookies.