Optimizing Your Donation Page’s Giving Potential
Major gifts, planned gifts, and recurring gifts are all essential to your nonprofit’s ability to operate and fulfill its mission. Nonprofits appropriately focus their efforts on cultivating relationships with current donors who have the potential to increase their giving. However, keep in mind that each of these valuable relationships often starts with a relatively humble… Read More »
The Top 10 Elements of Effective Nonprofit Web Design
Nonprofits have seen a 9% year-over-year increase in online giving in recent years, representing a growing segment of their overall fundraising revenue. At the center of this trend are effective nonprofit websites that capture the attention of new and existing supporters alike. There’s no secret recipe for a stellar nonprofit website. There is, however, a… Read More »
4 Ways Online Waivers Keep Your Mission Running Smoothly
Fundraising events are a direct reflection of your brand. Nonprofits are constantly reassessing their strategies and resources to ensure their events effectively represent their mission and identity, engage donors, and reach the right audiences. However, an important fundraising and event tool that your nonprofit might have overlooked is liability protection. In addition to communicating your… Read More »
How To Organize an Auction of Promises
Fundraising auctions are an incredibly popular and effective way to generate money for nonprofits and make a lasting impact for your cause and community. One huge benefit of charity auctions (in-person, virtual and hybrid) is that they can be seamlessly fitted into other fundraising events such as golf tournaments and school festivals. But why not… Read More »
Apply Multiple Streams of Income to Boost Fundraising Success
There’s never been a better time to diversify your nonprofit’s streams of income. Living in uncertain times means that nonprofits that tend to rely solely on grants and major donors may not be in an ideal situation, as many people are hesitant to give in the current global state of the economy. So now is… Read More »
6+ Creative Ways to Thank Your Donors and Sponsors
Thanking donors is the cornerstone of a successful nonprofit’s donor retention and stewardship program. That’s because saying thanks is not only about showing gratitude and good manners but rather a way of building relationships with your organization’s donors. To put it simply, don’t overlook the importance of thank yous to your donors, or you may lose… Read More »
Top Social Media Fundraising Tips and Trends
Social media fundraising is successfully used by many nonprofits and charities worldwide. Social consciousness has grown exponentially over the last couple of years, mainly thanks to social media. Supporting and educating people through social media campaigns such as Clapping for the NHS, Black Lives Matter and climate change has encouraged many of us to be… Read More »
Your Fundraising Event Reflects Your Brand
Most nonprofit organizations host fundraising events to raise money and awareness for their cause. There are several good reasons to host fundraising events. But your organization may not realize that the type of fundraiser you choose says a lot about your brand and organization. Therefore, consider how your fundraiser can help you communicate your mission and… Read More »
4 Surprising Strategies for Raising Money through E-Mail
E-mail is the backbone of most nonprofits’ online fundraising programs. Countless organizations use e-mail to stay in touch with donors, cultivate prospects, and ask for gifts. Many non-profits think they know how to raise money via e-mail… but end up disappointed with the results. The reason why so many organizations aren’t raising what they should… Read More »
Evaluating the Success of Fundraising Events
You’ve hosted a fundraising event and want to determine how successful the event was for your charitable cause. As with any marketing program, there is not one solid metric or indicator that tells you if your event was a success. Nor is there one stakeholder that determines whether or not the event was successful. There… Read More »
3 Necessary Qualities to Look for in a Nonprofit Accountant
If you were around when your nonprofit got its start, you probably remember the times when accounting was fairly simple and straightforward. There were fewer projects, donations were probably smaller, and recording everything in a spreadsheet was perfectly reasonable. However, as your organization grew, things got more and more complicated. This also means that your… Read More »
What is Data Marketing? What Your Nonprofit Should Know
How well do you know your nonprofit’s audience? As a fundraising professional, you know the importance of understanding your audience in order to market to them effectively. You might have a vague sense of who your supporters are and what matters to them, but struggle to pinpoint the right ways to connect with them. That’s… Read More »
Pricing Your Virtual, Hybrid, or In-Person Fundraising Event
Whether you are planning an in-person, virtual, or hybrid fundraising event, one thing they all have in common is making them profitable to benefit your cause. So how do you decide on fundraising event pricing? It’s essential to strike the right balance when calculating costs for your charity events. You don’t want to charge too… Read More »
How To Plan A Successful Virtual 5K For Charity
Since the start of Covid-19, the face of fundraising has been forever changed. Finding new ways to provide services, work with individuals and communities, and spread awareness have been vital to the survival of many charities and nonprofits. Going digital has become a lifesaver for many organizations with virtual and hybrid fundraisers now being an… Read More »
When and When Not to Solicit Gifts on Zoom: Tips & Pitfalls
Have you ever been on a Zoom call with a donor and realized that that strange pinkish blob you were looking at was the inside of someone’s ear? You may have looked at it for a while and not been able to make sense of it. But, if the person you were talking to was… Read More »
What Your University’s Website Design Says to Major Donors
Your major donors provide your university with invaluable support, enabling you to enhance your academics and improve your campus all around. To create highly effective major donation appeals, relationships with your major donors must be slowly built over time through a series of one-on-one interactions. Outside of these conversations, your major donors undoubtedly research your… Read More »
How To Run a Tricky Tray or Penny Social Fundraiser
Tricky Trays, also known as Penny Socials, Penny Sales, Lucky Number Dinners, Chance Auctions, and Chinese Auctions combine aspects of fundraising raffles and silent auctions. Supporters buy tickets to participate in the charitable event and each ticket is equivalent to one bid. Attendees can bid on auction items and prizes with these tickets but the… Read More »
Best Custom Printed Merchandise for Fundraising
Custom printed merchandise can help raise funds, boost awareness, and improve visibility for your nonprofit or charity. Capture supporter’s attention and make sure that your cause is at the forefront of people’s minds by providing eye-catching personalized printed products for sale. Organizations can now maximize donations by hosting a merchandise sales fundraiser with their very… Read More »
How to Host a Livestream for Virtual Fundraising Campaigns
Live streaming or (livestreaming) refers to online video streaming simultaneously recorded and broadcast in real-time. It is often referred to simply as streaming. Live streaming has gained popularity with nonprofits during COVID-19, as a means of hosting or enhancing virtual fundraising campaigns. If your organization is looking for new and innovative ways of reaching your… Read More »
Pledge Forms Drive Fundraising Success
If your organization is planning a peer-to-peer fundraiser such as a walk-a-thon, you may be looking for the best way to collect donations or pledges. Remember paper pledge forms? Countless successful peer-to-peer campaigns have used them to secure funds. While peer-to-peer websites have certainly made a strong place for themselves in peer-to-peer fundraising, there’s no… Read More »
5 Expert Insights to Conduct a Flawless Capital Campaign
A capital campaign is an intensive effort done by a nonprofit intending to raise a significant amount of money in a specific period of time. These projects are usually long-term and large-scale, and often correspond to funding a particular project. For many general fundraising activities, you can employ an easy, online fundraising option and achieve… Read More »
Social Media Fundraising: 6 Strategies That Work
Social media has become a powerhouse of communication, bringing organizations closer to their supporters and enabling more ways than ever before to spread awareness of their causes. However, social media’s role in the success of a nonprofit or school group need not stop there. Fundraising on social media is a great strategy to integrate into… Read More »
Nonprofit Board Fundraising Strategies
Board members are a nonprofit’s most avid constituents. They support you in every aspect of your organization, and are expected to donate and fundraise as well. The goal of nonprofit board fundraising is for all of its members to give and help your organization grow. There are many ways that nonprofit board members can assist… Read More »
Mastering The Art of the Fundraising Ask
Effective fundraising strategies are pivotal to the long-term sustainability of non-profit organizations. One of the pillars of a successful nonprofit fundraising strategy is having a committee that masters the fundraising ask. Sometimes this is referred to as the art of the fundraising ask among development professionals, as it is indeed an art form. While the… Read More »
Why Your Organization Needs Nonprofit CRM
Nonprofit CRM and donor management software promote growth, sustainability, and structure for a nonprofit organization that is seeking to take its fundraising goals to the next level. While utilizing spreadsheets, various apps, and websites to handle your events and fundraising campaigns can be a good starting point for an organization, there comes a point when… Read More »
How to Create a Unique Nonprofit Brand
If you are just starting a nonprofit, chances are you’re creating a logo, mission, and nonprofit website – but you may not be considering your nonprofit brand. After all, isn’t branding for businesses and corporations? If you’re focused on your nonprofit mission, branding may not be top of mind. But don’t forget, the nonprofit world… Read More »
SEO for Nonprofits: 6 Steps to Get Started
The world of search engine optimization (SEO) can sound intimidating to many non-profit and development professionals. After all, do you really need to worry about SEO for non-profits? With all of the other concerns in creating and maintaining a website, developing your nonprofit’s fundraising strategies, and focusing on your core mission, SEO can easily seem optional.… Read More »
Donor Retention Strategies for Nonprofits
Sometimes we focus so much on finding new donors that donor retention is overlooked. Yet keeping and cultivating current donors is easier and more effective than searching for new donors. Donor retention is about getting to know your donors, appealing to them, and keeping them coming back for more. How to find out what donors… Read More »
7 Holiday Fundraising Campaigns
Let the joyous holiday season add a dose of creativity to your fundraising efforts. Holiday fundraising does not have to be boring, and indeed should be rewarding. Put on some Christmas music and be inspired by 7 holiday fundraising ideas with a fresh spin, and put your own magic into them. Holiday fundraising shopping website… Read More »
4 Donor Outreach Mistakes to Avoid
While fundraising campaigns and events are a great way for your organization to generate more revenue, they’re also opportunities for your donors and supporters to interact directly with members of your team. Your nonprofit’s fundraising efforts can fall flat if you don’t reach out to donors in the right way. Not only can you potentially endanger… Read More »
