DoJiggy proudly introduces Donor Profiles—a powerful new feature of our free fundraising platform, designed to help your organization understand, connect with, and nurture its supporters more effectively than ever before. In an era where personalized experiences drive donor loyalty, knowing your donors is key to your success.
What Are Donor Profiles?
Donor profiles are secure, centralized dashboards that compile all relevant information for each of your supporters in one convenient location. Whether they’ve made a one-time gift, set up a recurring donation, joined a peer-to-peer campaign, or promoted a sweepstakes or raffle fundraiser with a personal link, their interaction history appears organized and actionable.
Accessible via the new top-level Donor Profiles menu, you’ll find a sortable listing of all contributors—click on any name to open their full profile. Here, you’ll also find a total of all of your supporters across all campaigns with an easy export option.
Why Donor Profiles Matter to Fundraisers
With increasing competition for donor attention, delivering thoughtful, targeted communication and campaigns is essential to your fundraising success. Donor profiles offer organizations a tool for getting to know their donors, including:
- Donor insights at the organizational level
- A chronological timeline of each supporter’s engagement activities
- Unified records of all campaign actions—donations, peer-to-peer activity, emails, promoter participation
By aggregating these data points, nonprofits can transform general outreach efforts into personalized connections with donors.
A Breakdown of Key Sections in the Donor Profile
Each donor profile is structured into three sections:
1. Supporter Information
- Full contact details (name, email, phone number, address)
- Supporter type – donor, peer-to-peer fundraising participant, raffle or sweepstakes promoter, or event pre-registrant
- Lifetime giving stats
You can edit this information for supporters. Update addresses, phone numbers, email addresses, and other details to keep your CRM accurate and up-to-date.
2. Donation History
- Displays separate tables for one-time gifts and recurring donations, allowing for easy sorting via headers.
This section provides a unified view of a donor’s giving history.
3. Donor Activity Timeline
- Shows a chronological feed of all actions—donations, registrations, emails sent, recurring gifts initiated, and more, with the latest activity on top.
You can filter by activity type and use the three-dot menu next to each entry to view or take action on an item, such as resending an email.
How to Use DoJiggy Donor Profiles
DoJiggy’s donor profiles provide a basic CRM of your constituent data. Use it here or integrate with your system of choice to better understand and steward your donors. So, how can you use these donor profiles to enhance your fundraising efforts?
Deepen Your Donor Understanding
Profiles provide insights at both the individual and organizational levels. See when a donor first and last gave, how many times they’ve donated, and their total contributions. With these key statistics, you can easily segment supporters for targeted outreach.
Make Communication More Relevant for Supporters
Personalization is key in fundraising. Pull names, giving history, participation levels, and interaction patterns from donor profiles to craft targeted messages, whether it’s thanking a first-time donor or rekindling relationships with dormant supporters, will enhance donor communication.
Track Supporter Engagement
Peer‑to‑Peer registrations, promoter signups, donations, and email outreach are all tracked in each donor profile. You can easily identify and reach out to high-engagement donors or troubleshoot issues using the resend email function.
Data-Driven Fundraising
Export activity and donation data with a single click for deeper data analysis. Integrate these insights with your CRM, email platforms, or other AI and automation tools to run smarter, data-driven fundraising campaigns.
Ready to Try Donor Profiles?
Just like all the amazing features (such as text-to-give and peer-to-peer gamification) on our fundraising platform, organizations can use donor profiles for free. That means better donor understanding, smarter engagement, and more fundraising success—right out of the box.
Just log in to your account, then select Donor Profiles from the left-hand menu.
- Click on a donor’s name to open their comprehensive profile.
- Review their contact information, explore giving history, inspect their activity timeline, and even send or resend emails.
Additionally, if you need to analyze data or transfer it into a fundraising CRM, you can simply export the entire activity timeline to a spreadsheet.
Summary
Our new donor profiles pack a punch—combining contact details, donation insights, activity logs, and built-in outreach in a single interface. Whether you’re nurturing long-time supporters or igniting peer-to-peer efforts, this new tool from DoJiggy can help transform raw data into powerful connections.
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