Every day, people around the world are affected by charities and non-profits in some way, shape, or form. Community based programs, shelters for animals, schools, arts and entertainment programs – these are just a few ways that people benefit from charity organizations. Each year, more and more people realize the positive impact these organizations have on their lives and on our planet. They choose to open up their hearts and their pocket books and decide to give-back.
This is especially true during the holiday season, when people are in the frame of mind to give.
Charitable Giving & Holidays
The holiday season is the season of giving and receiving! People are most likely to give to their favorite charity during the holidays. Many will also give to a charity on behalf of or in memory of a loved one or relative as a holiday gift. And, what's been increasingly common is that people choose to give to their favorite charity via online donations.
If your organization is hosting a holiday fundraising campaign, this season, you'll want to be sure that you've provided a safe and secure way to process donations via credit and debit cards. The best way to do this is to set up a fundraising website or giving page that explains your cause and allows people to donate in a couple of simple steps. Last year, 61% of donations came in through a charity’s giving page! This alone shows the importance of having a good online presence.
How do you create a giving page? While any generic giving page is better than none, having a branded, customized page is best. Research shows that 6x more money was raised from branded giving pages versus from generic pages. Branded pages also had larger gift sizes on average. You want to create a donations website that your donors can trust, afterall.
How to get started?
In order to collect online donations, your nonprofit will need to set up a merchant account. And, it couldn't be easier with DoJiggy Merchant Services. Since the Holidays are here, you don't have much time. Luckily we can get your application approved in 1-2 days. We also have no binding contracts, and offer nonprofits some of the lowest rates in the industry.
And, here's the best part of all...new merchant servcies customers get a FREE Donation Website when you sign up. Your donation website is very easy to create using DoJiggy's templates, and will be branded to match your organization's look and feel. The website will be seamlessly integrated with our payment processing services so people do not have to leave your website to make an online donation, making them feel even more secure. And, we provide some great tools to help you promote your Holiday Fundraiser! From fundraising widgets you can post on your nonprofit website to drive traffic to your giving page... to sharing widgets for people to easily spread the word, we are here to help make your fundraising campaign a success.
What are you waiting for? December is only a few days away. Many campaigns kick-off with #GivingTuesday and continue throughout the month of December. Get your donation website set up today and get your Holiday fundraising campaign rolling.