Many of us remember going door to door to solicit donations or pledges for a charitable cause. Soliciting pledges required asking potential donors to enter their commitment on a paper pledge form and coming back after the event for a check or cash donation. Whether the commitment was for the amount of pins bowled, laps completed, hoops scored, or other units of effort, it was in support of a worthy cause. Today, donation and pledge management is a lot easier!
Pledge drives are different because our lives are different. People are connected online and want to make donations and pledges online. DoJiggy’s Crowdfunding software makes the work of managing a pledge drive so much easier and more effective. Our pledge platform allows your fundraisers to email friends and family with a link to their own personal fundraising web page. Donors donate securely via a credit card directly to an organization, with no need for money to change hands.
Many organizations report raising two to three times more money by using our pledge crowdfunding software and extending the reach of their peer-to-peer and crowdfunding campaigns.
Accepting Donations vs. Pledges
Non-profit crowdfunding events raise money by accepting donations or pledges. But what’s the difference? A pledge is a solemn binding promise to give a specified amount once a pre-determined goal is completed (i.e. the participant finishes the walkathon). Walk-a-thon pledges are usually based on laps, miles or kilometers – there is some unit of effort to measure here and therefore, the pledge cannot be completed until after the fundraising walk is over. Schools often use this method of pledge collection by lap, as they want to encourage athleticism in their students.
We suggest configuring your Pledge website to accept flat-rate donations, whenever possible. This allows your organization to receive fundraising dollars in advance of the event, and requires less work from an administrative perspective.
Benefits of soliciting flat-rate donations include:
- Donors can pledge any amount they choose in support of the participant or cause. There is no need to guess or estimate what the actual donation amount will be.
- The donation is not performance based, such as the amount of miles completed in a walk-a-thon. It assumes that the fundraiser will complete the event in it’s entirety and the administrator does not need to later verify the units of effort completed.
- Administrators and participants have the ability to analyze their fundraising achievements before the event even starts.
Per Unit of Effort Pledges
With per unit of effort pledges, participants ask for donations based on the outcome of their performance. This could be counted in miles completed, bowling pins downed, or swimming laps accomplished. One major benefit of this type of event is that per unit of effort pledges can stimulate participants to perform to their utmost capability.
Per unit of effort pledges are most commonly accepted with school fundraisers, such as Walk-a-thons and Fun Runs. Kids will work hard to run as many laps as possible and meet their goals. Pledges can also be accepted for bowl-a-thons (per pin bowled), baseball hit-a-thons (length per hit), dance-a-thons (hours danced) and virtually any type of pledge event your organization desires.
Remember with this type of event:
- Pledges taken in this manner must be calculated at the end of an event.
- Participants and administrators alike will not know if they’ve met their fundraising goals until the event is over.
Many organizations combine these two options, thus recognizing the specific accomplishments of participants while offering a more general donation structure for those who want to donate in this way. Whichever method you choose, accepting online donations is sure to increase your fundraising capability.
Donation and Pledge Management Utilizing a Crowdfunding Website
Our crowdfunding websites allow administrators to configure fundraising events with per unit of effort pledges. This gives your organization yet another way to raise money and tie in your mission to your fundraising initiatives. We are the only leading fundraising software provider to include pledge management in our crowdfunding software platform.