GivingTuesday is a global day of giving, hosted on December 3rd this year. It is a nationwide fundraising campaign aimed at transforming the holiday season from receiving to giving. The goal is to try to get people to give some of what they typically spend during the busiest holiday shopping days following Thanksgiving, Black Friday & Cyber Monday.
Donors are looking for causes to donate to on GivingTuesday; how to inspire them to give to your cause is the greatest challenge.DoJiggy is here to help by offering fundraising software for #GivingTuesday campaigns. We want to help your organization achieve the most successful year-end giving to date.
DoJiggy is here to help by offering fundraising software for #GivingTuesday fundraising campaigns. We want to help your organization achieve the most successful year-end giving to date.
Free Donation Websites for GivingTuesday Campaigns
Capturing new donor information is a key component to running a successful #GivingTuesday event… and every event your nonprofit holds. Tracking and reporting donor info can be done with our cloud-based Donations fundraising platform. And best of all, we offer a free donations website for new DoJiggy Payments clients.
Crowdfunding Donation Pages
Share personal stories through personal and team fundraising pages on your peer-to-peer crowdfunding website. You’ll be surprised by how many people are ready and able to support your cause. DoJiggy’s easy connections to Facebook, Twitter, & Email make it easy to spread the word. Be tenacious and have fun in the process. Because #GivingTuesday is such a social media driven campaign, your online presence needs to make a great impression. Post information about your cause including photos, videos and a fundraising thermometer to track your progress on your #GivingTuesday nonprofit crowdfunding page.
Fundraising Website Choices
Online fundraising options to raise money for GivingTuesday and further the mission of your nonprofit are many. Choose a walkathon, golf tournament, charity gala or any special event that speaks to your audience of supporters. Create your fundraising website in minutes, and if you need help, DoJiggy offers you real customer support. Fundraising software helps to reduce costs and minimize resources by providing easy-to-use management tools for nonprofits. Easily track donor information, fundraising progress, event details, sponsors, product sales, and generate numerous reports to help in meeting the growing need for documentation. Get started for free and you’ll see why DoJiggy is a great choice for online fundraising.
Who Runs #GivingTuesday Campaigns?
Organizations of all shapes and sizes take part in #GivingTuesday each year. Some groups that participate include:
- Local nonprofit fundraising campaigns of all kinds
- National level nonprofit chapters
- Private & public schools
- Colleges & universities
- Corporations and businesses that raise funds for their beneficiaries
- PTA groups
- Neighborhood, community or home owners associations
How to Start a #GivingTuesday Campaign
Join the #GivingTuesday Movement
List your organization with GivingTuesday to get started. You must be a 501(c)3 non-profit or a community group committed to benefiting a 501(c)3 to join the movement.
Jump Start GivingTuesday Now
What we suggest is getting an early start. Start your campaign now….at least 2 months in advance. Set up a donation website where donors can easily go online and make their donation. With the holiday season and people traveling and relatives visiting, some donors will appreciate being able to make their #GivingTuesday contribution early.
Find Your Inspiration
Sometimes the best way to gather inspiration is to see how others have successfully done something that you are setting out to do. To gather GivingTuesday inspiration, head on over to the Case Studies section of the #Giving Tuesday website. Here you will find nonprofit, corporate, individual and more #GivingTuesday success stories. You may see someone that is similar to your organization and your mission that could inspire your next great action to success.
Board Members Lead
The members of your Board of Directors are an amazing group of giving leaders for your organization. They could team up together and enlist their businesses and employers to create a matching gift fund for monies raised on #GivingTuesday. By announcing that your Board is matching gifts on that day, you could increase the amount raised, spread the word faster and create incredible momentum leading up to #GivingTuesday. Create the buzz and announcement prior to the big day and get your Board members involved in spreading the word.
Corporate Friends Count
#GivingTuesday is a great opportunity to create an even more collaborative partnership with your corporate supporters. Reach out to companies that love your work and suggest a donation for dress down day, a volunteering day of action where their team members can be put to work in the community or ask their marketing team to share the social media love. By helping your nonprofit to spread the word about #GivingTuesday, they are showing the heart side of their business and garnering social media impressions as well. Everyone wins.
Use Social Media
By using the #GivingTuesday hashtag early and often on Twitter, Facebook, Instagram or anywhere else you have a presence on social media, you are bringing awareness to your mission. Your constituents should know that you are part of this movement. And with the global presence of #GivingTuesday, your social media presence may come to the attention of new followers to your work.
Stories Are Key
We all know that sharing the stories of how your nonprofit’s mission has touched the lives of others is a key way to create cases of support for your vital work. By gathering as many stories from clients, families, grant partners or anyone that your work has touched, you can use them to highlight your work. Let their words speak for themselves. Once you have the stories, create pull-out quotes to share on the various social media channels which then link back to your donation website. People give to people and by highlighting the real-life stories that have been changed because of your work, your work becomes real and people are more apt to support it.
Social Media Tracking
The only way to get better for next year, and to know that you are, is to measure your impact. Measure and track your social media impressions, clicks, shares, donations, and comments. By knowing how you performed this year, improving your performance for next year will be easy. Start planning earlier to make the greatest impact.