Group fundraising is a great way for many groups (like service groups or athletic teams) to earn additional revenue to fund programs and initiatives. Group fundraising works great for companies, schools, social associations, sports teams, and community organizations. It’s a great way to bring people together for a shared cause.
Benefits of Group Fundraising
While some individuals can also be quite successful collecting donations on their own, there are many benefits that group fundraising campaigns offer including:
- Having a support system to encourage success of each individual member.
- Instilling motivation through competition, incentive and awards.
- Encouraging teamwork, collaboration and communication.
- Access to a larger network of potential donors.
- Providing parents an opportunity to teach children about the values of giving back.
- Having more fun by working together with a group rather than on your own.
Peer-to-Peer Fundraising for Groups
Peer-to-peer is a powerful method of fundraising that leverages supporters to fundraise on behalf of your organization or cause. It’s also known as P2P fundraising or crowdfunding. The power of a peer-to-peer fundraising campaign lies in your groups’ fundraising abilities. By tapping into their social network of friends and supporters, your organization is able to reach a much larger audience, therefore spreading greater awareness of your cause and raising significantly more dollars than traditional fundraising campaigns. That’s why peer-to-peer events make the best group and team fundraisers!
Group Fundraising Ideas
P2P campaigns are best suited for active events and competitions that promote community. These types of events work well because new supporters and donors can get excited about supporting the group who participates in the event, and thereby learn more about your cause.
Group fundraising also provides community members with an opportunity to contribute to a meaningful cause that supports growth within their local community. Here are some examples of group and team fundraising activities that work well.
Group Fundraising Idea #1: Walk-a-thons and Fun Runs
Walk-a-thon fundraising events have become very popular fundraisers for groups. Not only do they have great potential to raise large amounts of money for your cause, but these types of events also support health and wellness, encourage teamwork, and provide an excellent opportunity to bring your community together to celebrate a great cause. Reach out to local businesses for walk-a-thon sponsorships and corporate donations. Create a fun post-event party that includes food, beverages, entertainment, prizes and more. Here are the tools you’ll need to organize a successful walkathon event.
Group Fundraising Idea #2: Bike-a-thons and Spin-a-thons
Bike-a-thon fundraisers are another great community and group fundraising option. Routes can be setup for serious riders and families alike. If you find yourself planning a winter event, consider a spin-a-thon instead of a traditional bike-a-thon. The nice thing about a spin-a-thon is all of your participants are in the same location, throughout the event. This gives you a change to earn even more money by including a silent auction fundraiser. Contact local restaurants, hotels, and retail shops to request donations. You may also want to reach out to professional sports teams to obtain season tickets or autographed memorabilia. Set up an auction table or tent the day of the event for event attendees to view and bid on items.
Group Fundraising Idea #3: Alternative P2P Events
If walks and rides aren’t your group’s style, feel free to think outside the box and create a peer-to-peer variation. The important part of a peer-to-peer fundraising event is that your whole group is involved and can get behind the event. This happens best when your chosen fundraising event matches the mission of your non-profit or group. Swim teams often run swim-a-thon fundraisers and baseball teams can use hit-a-thon events. Maybe a Dance with the Stars style dance or a community serve-a-thon would suit your group.
Utilizing Peer-to-Peer Crowdfunding Software
Once you’ve decided which event works best for your team, it’s time to find a crowdfunding platform that will make donation collection seamless.
An online crowdfunding campaign is essential to raising money with a group fundraiser. Crowdfunding websites make it easy for groups to share their fundraising page and get donations from friends and family. Some key features of our software include:
- Personal & Group Fundraising pages are the heart of the system. Each participant and team has a personalized page with images, videos, their mission statement, a fundraising thermometer and social media links.
- Participants can send out an email or social media donation request to friends and family members, which includes a link to their personal page. Making it easy and secure for potential donors to contribute is key.
- Prize Management: Encourage healthy competition by providing incentives and prizes for the top fundraisers. Track multiple award levels and print reports to easily distribute prizes. When participants reach a certain fundraising level, they get a prize widget on their personal fundraising page. Read more on how our software helps you encourage your peer-to-peer participants to fundraise.
- Product sales – Sell water bottles, t-shirts,after-party tickets and other related products on your website.
- Reporting Capabilities: Always be able to check the progress of your online registration and fundraising goals in real-time so that you can plan that extra push to promote your event strategically.
Many organizations report raising two to three times more funds with our P2P Crowdfunding platform.
Group Fundraising Idea #4: Community Fundraising Events
Many small groups are successful with community fundraising events such as a community picnic or bake sale. Have group members prepare food and sell items to raise funds for your cause. Tie the event in with food that’s in season. For instance in the summer offer strawberry shortcake, jams and fresh vegetables. In Fall have pumpkin bread and apple pies, etc. While you’re at it, why not collect all the recipes and offer a Cook Book for sale at a very reasonable price? People are always excited to learn about a new, tasty recipe that is easy to make. Reach out to a local band and ask them to donate their time by entertaining guests during the event. Lastly, don’t forget to consider including a fundraising raffle as part of the event. Reach out to local businesses for prize donations and sell raffle tickets at the event for additional revenue.
Group Fundraising Idea #5: Product Sales
Lastly, your group may want to consider fundraising product sales. Some ideas for product sales include:
- Sell School Paraphernalia: If you are a school group, get the crowd ready to shout out for the home team with all of the right school paraphernalia. These can include hoodies, coffee mugs, mascot stuffed animals, temporary tattoos, foam hands, jerseys, t-shirts, caps and more.
- Sweets: Shop around for the highest profits for selling such sweets and goodies like flavored popcorn, cookies, candy, pretzels and snacks.
- Seasonal Catalog Goods: The holidays always find people looking for unique gift ideas, ready to spend a little more than usual. Another great option is a catalog with seasonal or holiday goods, which often include treats, gift wrap and home goods.
- Natural Specialty Goods: For more healthy goods, consider looking at catalogs that offer specialty items, such as coffee, flower bulbs, candles, and natural soap fundraisers.
- Discount Cards: A discount shopping card is a wallet-sized card with a selection of prearranged discounts at local and national merchants in your area. Each card sells for around $10 and provides for unlimited usage of special offers for one year.
Group Fundraising Roles and Duties
With a group, you have many minds, bodies and resources to help you think of creative ideas, plan and manage activities, and reach out to potential donors. Have a pre-fundraising meeting where group members discuss their strengths and experience. Then assign duties to different members. This will help you be more efficient in your planning efforts. Below are some ideas different areas of the fundraising planning process to consider.
- Logistics & Timelines: This group is responsible for managing all the little details (i.e. obtaining event permits, creating & managing timelines and check-lists).
- Sponsorships: These individuals tap into local businesses and all the networks group members are connected with to solicit sponsorship and corporate donations.
- Marketing & Public Relations: These people promote the event through media relations (i.e. press releases), social networking, and creating promotional materials.
- Hospitality & Communications: The fundraising cheer squad! This group sends updates to participants, organizes pre- and post-event meals and activities, and coordinates entertainment.
- Volunteers: This person or group handles volunteers including recruitment, creating volunteer schedules, assigning volunteers to specific tasks, and ongoing communication with volunteers.
- Managing Donations & Pledges: Assign someone to implement a secure fundraising software system for collecting secure donations, managing event details, and tracking participant success.
More Fundraising Resources for Groups
As you can see, there are many different kinds of fundraising initiatives that work well for groups and teams. Take some time to brainstorm with members of your organization to find out what type of fundraiser they’d enjoy participating in. If participants are invested in the activity and can have fun while raising money, chances are you’ll have a successful fundraiser. Visit our creative non-profit fundraising ideas page for more ideas and tips for planning your fundraising campaign.