Maybe you've heard that Peer-to-Peer Fundraising is an excellent strategy for nonprofit organizations and schools, but aren't quite sure what it is or what the benefits are? What's the difference between peer-to-peer fundraising and crowdfunding? How can peer-to-peer campaigns benefit your organization or charity, beyond raising needed funds?
Peer-to-peer is a powerful method of fundraising that leverages supporters to fundraise on behalf of your organization or cause. It’s also known as P2P (p2p) fundraising or crowdfunding. The power of a peer-to-peer fundraising campaign lies in your participants’ fundraising abilities. By tapping into their social network of friends and supporters, your organization is able to reach a much larger audience, therefore spreading greater awareness of your cause and raising significantly more dollars than traditional fundraising campaigns.
P2P fundraising campaigns can be wildly very successful, when well managed. Benefits of these fundraising campaigns include:
P2P campaigns are best suited for active events and competitions that promote community. These types of events work well because new supporters and donors can get excited about supporting the individual who participates in the event, and thereby learn more about your cause. The best peer-to-peer campaigns include:
Successful peer-to-peer fundraising events hinge on the recruitment and action of a strong leadership team. Your team should include not only your development department, but volunteers who have a strong connection to your cause or charity. Members of your leadership team will take on various event and planning responsibilities including:
So be sure to start early and plan for at least 6 months prior to hosting a peer-to-peer event.
By their nature, peer-to-peer campaigns rely on powerful peer-to-peer software tools and social media networks and integrations. Utilizing peer-to-peer or crowdfunding software allows your message to be organically spread by your supporters while your nonprofit or school is able to manage the over-arching fundraising campaign and maintain brand consistency.
Some features and tools of our P2P software include:
Some organizations have asked us to help them evaluate the benefits and value of peer-to-peer campaigns. We created this infographic to help answer the question - is peer-to-peer fundraising a good idea for my organization?
See just how much value a peer-to-peer fundraising campaign can bring to your cause today! Try DoJiggy's peer-to-peer software out for your fundraising event today with a free trial. We support walk-a-thons, School Fun Runs, bike-a-thons, School Reading Fundraisers, bowl-a-thons, even car wash-a-thons, Community Service Projects, and more! And we are the only leading software provider in the peer-to-peer space that does not take a percentage of funds raised, so your organization can keep more money for your cause. Check out our pricing page to learn more or contact us in Sales today.
Peer-to-peer fundraising is a type of crowdfunding and the two terms are often used interchangeably. The difference is that with P2P fundraising, your supporters create personal fundraising pages on behalf of your cause. Your supporter shares his or her page with friends, family and other community members and donations are made directly to your organization via their page. With traditional crowdfunding for non-profits or school crowdfunding campaigns, donations are made by many people, directly to the organization or cause, but without the personal or team fundraising page or component.