Charity Auction Software for Fundraising Auctions
Looking for user-friendly charity auction software to organize and manage successful fundraising and charity auctions? You found it!
If your auction event is a virtual charity auction, let our auction websites do all the work for you. Simply create your website and add auction categories and items. Set the time for online bidding to start and begin advertising your auction via online and social media channels. All bids are made online and via text to bid. Auction winners are automatically charged and winning bid notices can be automated.
If your organization is hosting a gala or other fundraising event in conjunction with your auction, mobile bidding continues seamlessly during the live event. Text to bid functionality makes it easy and all bidding is completely mobilized.
Features of our Fundraising Auction Software
Our fundraising and charity auction websites are simple, yet powerful fundraising tools loaded with tons of features and customizations. Be up in running in minutes – and we mean it!
- List an unlimited number of auction items.
- Include images, starting bid, and bid increment for all auction items.
- Place auction items into categories.
- Set a fair market value of auction items. This helps constituents to include auction donations in their tax deductions.
- Easy online and mobile bidding is supported.
- Fundraising thermometer to track your fundraising goal and auction progress.
- Live Stream video studio for virtual fundraising events.
- Text to Bid feature – supporters can text your unique keyword to get a link to bid.
- Take online donations from supporters, in addition to bids.
- Sponsor promotion via sponsor logos and links to websites and social media.
- Auto-generated email and SMS alerts to let bidders know they are outbid.
- Easy social media share options.
- Auction countdown to inspire urgency.
- Winning bidders are automatically charged and winning bid notifications can be sent automatically by the auction platform.
- Included technical support to make sure you get it all right!
Online Bidding Options
We offer two options for online auction bidding to suit your organization’s needs:
- English Bidding – This system of bidding requires that each bid must be higher than the last bid placed. Administrators add the desired bid increment as well.
- Proxy Bidding – This online bidding system will automatically bid for users, up to a pre-specified amount. This proxy or auto-bidding system works similarly to eBay and makes it even easier for your bidders.
See How Our Online Auction Websites Work
Our charity auctions provide easy online and mobile bidding software for fundraising auction campaigns. List auction categories and items with starting bids and bid increments. Include images and your nonprofit branding and your auction website is ready to go! Our flexible auction software is capable of working with two bidding options and provides an included online donation form. Works great for virtual auctions and campaigns during COVID.
Auction Websites Packed with Features
Our fundraising auction websites are so easy to create – you won’t believe it. Work through the administration set up in no time to create a beautiful, custom fundraising auction. Stand-out features include Social Media share, Buy It Now, a fundraising thermometer to show auction progress, live stream video option, text to bid (for US organizations), an auction countdown to inspire urgency, support for fund-a-need campaigns, and many more.
Online and Mobile Bidding
Easily create auction items with minimum bids and bid increments for each item. Administrators will select from two bidding types – depending on your constituents and the organization’s needs. Your bidders will place bids online and through their mobile phones. Bidding is completely mobilized and there is no app to install. Text to bid functionality allows users to text a phone number and get a link to a unique auction item.
Outbid Alerts Via Email and SMS
When a bidder is outbid, the system sends them an email and an SMS text message alert. Bidders simply click a button in the alert to submit a new bid. The auction platform recognizes them, and they don’t need to add their details again. This allows constituents to easily up their bid, making more money for your organization’s charity auction. Talk about quick and easy one-click bidding!
Wrapping Up the Online Auction
No more long auction lines and lengthy check-outs with our online close. Our auction software calculates and charges your auction winners, at the moment the auction is set to end. Bidders store their credit card information when making their first bid, for ease of final payments. If payments fail, auction administrators and bidders are emailed to take action.
Fundraising Auction Software Pricing
7 Steps to Running a Successful Silent Auction
Silent auctions and online charity auctions are a great way for nonprofits, schools, and community organizations to raise money for their cause. Not only do charitable auctions have tremendous fundraising potential, but they are relatively easy to plan, especially with the help of charity auction software. Let’s review the steps and learn how to run a silent auction successfully.
Step 1: Start with a Strong Auction Fundraising Committee
Planning a silent auction involves many moving parts, so don’t try to go it alone. Your development team can get help from volunteers and Board members. Auctions are fun events and many supporters will be interested in helping out.
You’ll need key people in these areas when forming your auction committee:
- Event Planning: If you’re hosting a live auction event, there are several event planning tasks to consider. Booking the venue, determining the menu or catering options, organizing auction day volunteers, and more.
- Item Procurement: You’ll need at least one individual or a small team to handle the procurement of auction items. Be sure to find people who are comfortable asking for donations for this role – as this is key to your auction’s success.
- Marketing: Marketing and PR are another vital part of your event’s success. Be sure that your marketing team considers online promotion like email campaigns and social media as well as traditional and community advertising.
Step 2: Planning Your Silent Auction Logistics
The first step in organizing a silent auction is planning the auction logistics. Here are a few things you’ll want to consider:
- Determine how you will host your silent auction. Will it be an online charity auction? Will it be part of another fundraising event where people physically bid on items displayed? Will it be a combination of the two, going from online to live?
- What is the date of the auction and how long will constituents have to bid online?
- What are your fundraising goals? How much money do you plan to raise?
- Do you have a fundraising budget? What costs and resources do you have?
- Do you intend to secure sponsorships to help with any upfront costs?
- Does your auction have a theme? If so, this may influence the type of donations you wish to acquire. Perhaps you are a baseball team raising money for a new stadium. Autographed sports memorabilia and season tickets to your local professional sports team would be great prizes.
Step 3: Procuring Great Auction Items
This is a critical step to the success of your silent auction’s bottom line. The items you secure for your auction are the items people are purchasing, thus bringing in the money for your cause. The more unique and valuable the auction items are, the more money they will bring in. You will also want to be sure the items you choose to auction off work with the vision of your organization and the theme of your event (i.e. it would obviously not make sense for an animal shelter fundraiser to auction off fur jackets).
First, you’ll want to reach out to the community, businesses, local celebrities, and any networks you have to receive donated items, talents, or treasures to auction. Examples of popular donated auction items include:
- Gift certificates from local businesses of all kinds
- Hotel stays or vacation packages
- Spa treatments – manicures, massages, and more
- Autographed CDs, movies, or pictures from famous people
- Sports-team memorabilia
- Antiques or unique artwork
- Dinner for 2 gift certificates from local restaurants
- Donations of time and talent from local community members, such as free piano or crafts lessons, handyman for a day, and more.
Don’t limit your auction procurement to only in-kind donations. Consider including high ticket items such as vacation getaways, even if you need to purchase them. Don’t worry, you often don’t have to pay for these items up front and they can add a lot of value to your charity auction. Check out our no risk vacation packages to find out how you can include high-ticket items that bring in large donations without taking on any risk.
Step 4: Setting Up your Auction Website
Once your committee has determined the basic auction logistics and you’ve started item procurement, you’ll want to set up your auction website. Your charity auction website is the place where all the action happens. Here you will host information about your organization and the purpose of the fundraiser, as well as detailed information about the items up for bid. The auction website serves as an online catalog where supporters can easily browse through items and safely place their online bids. Your auction website includes detailed information about each auction item up for bid including product images, starting bids, the fair market value of items, reserve amounts, bid increments, links to the donor’s web page, and more. You can set up all of the important details on your auction website. Be sure to set minimum bids for your auction items, so you aren’t disappointed and you give bidders an idea of the item’s value.
In addition, utilizing a silent auction website gives people who are unable to attend the actual event a chance to bid on items.
Step 5: Promoting the Silent Auction
The next step is effectively spreading the word about your online charity auction or silent auction event. Encourage employees, sponsors, and supporters to share information with their network of family, friends, and associates. They can easily post announcements on their social networking pages with a link to your online auction helping to drive traffic to your auction website.
Your organization will need to promote the auction with the following tasks:
- Distribute a press release to local media announcing the event and auction website where online bids can be made. Make sure to highlight any special “one-of-a-kind” items such as antiques, rare artwork, or celebrity autographed merchandise.
- Post announcements on your organization’s website.
- Send email invitations to your constituents.
- Create event flyers to post on community bulletins.
- Research community calendars for opportunities to post nonprofit fundraising events.
If your silent auction is part of another fundraising event, you’ll want to promote the silent auction at the actual event as well. Consider printing a silent auction program that lists all items up for bid including photos, descriptions, and starting bids. Distribute this at the start of your event as a quick preview of what items are available to spark the interest of attendees. This will likely send them over to the display table to get a first-hand look at the items and place their bids.
Step 6: Managing Charity Auction Details
Showtime! If you’re having a live event, there are some considerations in displaying auction items. Be sure the items are displayed nicely, with good lighting. Galas can sometimes be dark, but supporters need to see jewelry and other items to feel comfortable placing a bid.
DoJiggy provides silent auction letter templates for item procurement and sponsorships. Be sure to thank your donors – they are a big part of your silent auction success! We also have a number of silent auction forms you can print for use at the auction event, such as a sample bid sheet which includes a picture, item description, and current high bid info if bids have been taken online.
Step 7: Wrapping Up the Fundraising Auction
After the silent auction wraps up, the first thing you’ll want to do is to review the goals and objectives you established prior to hosting your event. See if you’ve accomplished what you’d hoped and determine how to do better next time.
- What items drew the most bids?
- What procurement strategies worked?
- What marketing efforts brought in new supporters?
- How was the auction website?
- How much money did you raise?
- Was it fun and will your bidders return?
If you did not outline metrics for success prior to your event, you can still use these guidelines to help you evaluate your event and plan to use these as parameters for establishing fundraising strategies and goals for future events.
Tips for Auction Fundraising Success
Online charity auctions are a great way for nonprofit and community organizations to raise money for their cause. Not only do charity auctions have tremendous fundraising potential, but they are relatively easy to plan, especially with the help of our easy-to-use charity auction software. Here are some important tips for fundraising auction success.
Keep in mind that your auction items are one of the biggest factors in determining the success of your auction. The more creative you are in sourcing auction packages and the more valuable these items are perceived by the auction attendees, the more successful you’ll be in your fundraising efforts. Don’t be afraid to purchase auction items. That’s right, not all auction items have to be donated and you are shortchanging your organization if you aren’t willing to consider purchasing items for bidding. DoJiggy offers one-of-a-kind vacation packages that you won’t want to miss.
Another important factor in auction management is promoting your auction. You can have the rarest of treasures to auction off at your event, but if nobody knows about it, the items do you no good. Use your networks to inform people about the fundraiser. Post announcements on Social media often, highlight the auction event on your nonprofit website, send email invitations, ask volunteers, sponsors, and supporters to spread the word. Issue a press release to local media with information about the charity event making sure to emphasize how donations will support your cause. Be sure to highlight rare items that will be up for bid, as well as any activities or entertainment that might be part of your live charity auction.
Take your fundraising and charity auctions to the next level
Creating silent auction forms and bid sheets is an important part of the auction process for live silent auction events. We have you covered with these auction templates and forms.Learn More
We have created this auction timeline to help make your fundraising auction a success. The timeline is designed for online to live auctions but can be tailored to meet your nonprofit’s needs.Learn More
Looking for ideas for great auction items? Auction procurement is an important part of all charity auctions. These unique travel and virtual event packages are sure to please any audience.Learn More