Corporate Fundraising Ideas and Strategies to Make an Impact
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Corporate fundraising is an excellent way for companies to raise money for charitable donations, cause marketing programs, community resources, or in support of a partner nonprofit organization. Corporate fundraising initiatives have been around for decades. Still, with increasing awareness about global warming, depletion of natural resources, and other global environmental and poverty issues, companies are becoming more conscious of the effects their business has on our global world. At the same time, employees often enjoy the opportunity to give back and work as a team for a greater cause. For this reason, many companies invest in corporate social responsibility and fundraising initiatives and cause marketing programs to give back and be more sustainable in their business practices.
DoJiggy offers a suite of fundraising solutions for corporate fundraising campaigns.
Regardless of the purpose behind a corporate or workplace fundraiser, there are a number of considerations your team will need to review to make the most of your corporate fundraising campaign. Below are some guidelines for corporate fundraisers.
Launching a Corporate Fundraising Campaign
Launching corporate fundraising or social responsibility campaigns may feel a bit overwhelming at first. After all, organizing the right fundraising initiatives to support your cause takes proper planning, creativity, numerous resources, and time management skills – and this isn’t your main job, right? Yet, with the right planning tools and teamwork, your office or workplace can raise money and inspire employees for a cause.
One of the first principles associated with corporate fundraising is identifying how much money you intend to raise and what budget and resources you have (or need) to accomplish your goals. Run your fundraiser like a small business. Create a written project plan that spells out goals and outlines roles and responsibilities. Assign motivated individuals to managing roles and equip them with the tools to do a great job.
Planning Corporate Fundraising Events
The best corporate fundraising efforts are generally event-based. Hosting fundraising events helps your organization to share the campaign with employees. Employees will feel proud to work for a company contributing to charitable causes and striving to be more sustainable. And they feel good about themselves for directly contributing to a worthy cause. If employees feel good about the company they work for, chances are, they may feel better about their work, which could help improve overall performance within your organization.
Taking adequate time to plan charity and corporate fundraising events is critical. Select your fundraising event as early as possible, so your organization has time to identify fundraising sources, recruit participants and volunteers, create promotional materials, inform the media, and organize the event. Implement a fundraising software solution to help manage the various details of a corporate fundraising initiative, including registering participants and volunteers, collecting online donations, managing budgets, and creating administrative and progress reports for staff.
Corporate fundraisers and corporate social responsibility campaigns can happen throughout the year, and there is no reason why your organization can’t create a truly unique fundraising experience for your employees and community. First and foremost, think about your organization’s mission and what you are trying to accomplish with your fundraiser, and then craft a theme and message that helps you communicate your cause.
Here is a fun example: Say your organization launches a cause marketing program supporting wind power. Your goal is to raise funds to offset energy usage throughout your community with wind power. Why not host a “Wind-a-thon” and bring everyone together in a community park to fly kites and raise money in support of wind power? Perhaps you can hand out small wind-blowers with your corporate logo or balloons and have everyone release their balloons at once and watch as the power of the wind takes them away. Unique ideas like this will not only create a memorable fundraising event for staff, participants, and event attendees but may also help you attract the attention of local media.
Our #1 Corporate & Business Fundraising Idea: Company Walk-a-thons
Why not encourage employees to achieve their fitness goals while raising money for a good cause? A walkathon fundraising event promotes team bonding, community interaction, and provides a great opportunity to raise money for a charity or cause while promoting health and fitness. It also offers a fun, interactive event that almost everyone can participate in. Benefits also include possibly attracting interest from local media and helping to grow awareness of your business and cause.
Walk-a-thons don’t have to happen in one day. Try something new…what about a walk-a-thon marathon where participants are challenged to walk a certain number of miles each week? It’s very easy to manage with peer-to-peer crowdfunding software, which manages event details and allows participants to track miles and donations. This type of event extends the duration of your fundraising campaign and provides additional benefits to participants prolonging their challenges and rewards.
More Great Corporate Fundraising Event Ideas
Here are five more proven ideas for reliably fun corporate and business fundraisers.
Bike-to-Work Week Fundraisers
Bike to Work Days or Weeks have become popular fundraising events in recent years. These biking events work especially well for companies where biking and outdoor activities are common. It’s also a great way to strengthen your brand positioning if you are a company that promotes health, fitness, and sustainable living. This type of event is very similar to a bike-a-thon event, however, it happens throughout the duration of a work week rather than one day. Participants collect pledges based on the total miles they will bike to and from work each day or donors can also choose to donate a set amount.
Still looking for Corporate Fundraising Ideas?See 75+ Unique Fudnraising Ideas
Motivating Your Team
Motivating your team is one of the most important determinators to your fundraiser’s success. First, ensure staff and participants know why money is being raised. Perhaps they also have a say in what organizations or initiatives are supported. Your team needs to know that they are contributing to a worthy cause and believe they will be making a difference.
Motivate your team extrinsically with enthusiasm and incentives. Provide prizes for top-performing participants or teams who raise the most. Create a fundraising website where participants and sponsors can share photos, quotes, and raise money. Your organization can post a fundraising thermometer to track current progress against goals. Comparing goals to current progress is a great motivator for fundraising participants.
Make Fundraising Fun!
Most of all, make your fundraising events fun and memorable! Remember that participants and volunteers are giving up their free time to help. If you are planning a large fundraising event, provide meals and an exciting environment that people enjoy being a part of. If you don’t have the budget for a large fundraising campaign, don’t underestimate the value of smaller in-house corporate fundraising campaigns.