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Walk-a-thon Fundraisers: The Essential Guide

Are you organizing a walk-a-thon fundraiser or Run/Walk/Ride fundraising event where individuals and teams raise money for your cause? If so, this resource center is the place to start! DoJiggy has created these free crowdfunding resources to help you get started on the road to organizing successful walk-a-thon fundraisers. Whether this is your first time planning a fundraising walk or you already have an established peer-to-peer event, DoJiggy can help make your event more successful.

Walk-a-thon Fundraisers

Benefits of Hosting a Walk-a-thon Fundraiser

If you’re still on the fence, here are some of the reasons why walk-a-thons make great fundraisers.

Family Friendly and Accessible Events

Walkathons are Family Friendly and Accessible Events. Walkathons bring families and communities together, in a fun atmosphere. Almost everyone can participate in a walkathon, either by walking, being a spectator or sponsoring a walker. The addition of business sponsorships help local businesses make connections and join in the fun, while raising more money for your charitable cause.

Introduce Your Organization to New Donors

Walkathons Introduce Your Organization to New Donors. Since walkathons are peer-to-peer fundraising events, your walkers are asked to reach out to their network and fundraise. Many people will give to your organization on behalf of a friend or family member who is excited about your cause. This gives your organization a chance to connect with new donors.

Healthy Fundraisers

Walkathons are Healthy Fundraisers. Physical activity and a healthy lifestyle can contribute to overall self-esteem, productivity, and enjoyment of life. All of these are enhanced by simply getting out and moving. We are also teaching our kids and encouraging them to be active.

Lucrative fundraising events

Walk-a-thons can be quite Lucrative Fundraising Events. Software Advice analyzed survey responses from almost 100 event-planning professionals to identify events with the highest return on investment (ROI). She concluded that fun runs and walk-a-thons are the easiest events to plan, generating moderate to high revenue for nonprofits of all sizes. Read more.

Organizing a Walkathon Fundraiser in 5 Steps

Organizing a walkathon fundraiser is no small task, but we’ve broken it down to these five steps and created a free ebook and resource page for more details on how to organize a walkathon.

Organizing a Walkathon Fundraiser in 5 Steps

Step 1: Assemble a Walkathon Leadership Team

Successful walk-a-thon and Fun Run fundraising events hinge on the recruitment and action of a strong leadership team.

Step 2: Determine Walkathon Logistics & Financial Goals

This step Includes determining the date and location of your fundraising walkathon, fundraising budget and goals, location and the like.

Step 3: Implement Walkathon Software

Peer-to-peer Crowdfunding software is a must for walkathons. This is where DoJiggy comes in! We offer the best, most affordable walk-a-thon software.

Step 4: Recruit Walkers and Sponsors

This section details working within your network of supporters, as well as outreach and marketing efforts. Marketing and promotion will serve an important purpose in raising awareness and drawing participants and donors for the walk.

Step 5: Manage Donations and Pledges Online

One of the most important considerations when planning a walkathon is how to successfully manage donations and pledges.

How to Organize a Walkathon: A Complete Guide to Hosting a Walkathon

Free Download – How to Organize a Walkathon: A Complete Guide to Hosting a Walkathon

Download the Guide

Peer-to-Peer Software for Walk-a-thon Fundraisers

Our peer-to-peer software is a complete registration and donation management system for walk-a-thons, School Fun Runs, Dog Walks, and events where individual and team participants solicit and track donations and pledges for your organization. Each of your participants manages their personal fundraising page with includes a fundraising thermometer and social media links, and invites friends and family to support your organization through secure, online donations. Administrators configure registration fees, a minimum fundraising goal for participants, the types of donations accepted and much more in our powerful administration console.

Keep more money with us! DoJiggy is the only leading crowdfunding and peer-to-peer software provider that does not take a percentage of your fundraising dollars.

Many organizations report raising two to three times more funds by taking their walk-a-thon online with the DoJiggy P2P Pledge platform.

DoJiggy's fundraising software solutions

Walk-a-thon Templates & Forms

We offer a number of free fundraising templates you can download and use for your Run/Walk/Ride event including: walk-a-thon pledge forms, a sample press release for a walk-a-thon fundraiser, a sample participant waiver, peer-to-peer participant instructions, and walkathon flyer templates.

Walkathon Pledge Forms

Walk-a-thon Pledge Forms

DoJiggy has created the following walkathon pledge forms to help you get started on your walkathon. Both of the these pledge forms are presented in Word format, so that your organization can easily customize them to your needs. It is generally a good idea to present the pledge forms to your fundraisers in printed or digital, PDF format. Your organization may choose to use one or a combination of these pledge forms for your walkathon. These forms can be customized and used in conjunction with your DoJiggy Pledge system.

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Walkathon Flyer Templates

Walkathon Flyer Templates

Marketing your event is an important process. Good visibility raises participation, and in turn, helps bring more dollars to your cause. To simplify this process, DoJiggy has outlined steps to help you create more effective walkathon flyers, and we’ve provided two customizable flyer templates. Simply customize the text and insert your own graphics or logo and you are ready to start spreading word about your event.

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Sample Press Release for Walkathon Fundraisers

Sample Press Release for a Walk-a-thon Fundraiser

Looking for a sample press release for your walk-a-thon fundraisers? Press releases are a great way to spread the word about your fundraising walk. The local media is always interested in activities and events happening in the community, especially when there is a positive angle, such as an opportunity for the public to give back. Here is a sample press release as well as a few tips to help you successfully promote your walkathon.

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Walk-a-thon Participant Waiver

Walk-a-thon Participant Waiver

Even with the best of intentions, accidents can and do happen. You can help protect your organization by collecting Waiver and Release of Liability from each of your participants before the event. This sample waiver includes basic language to help inform participants of the risks, while at the same time, reducing liability to your organization. As this is a sample form, you may wish to consult a local attorney for further advice specific to your organization and geographic area.

Walk-a-thon Participant Waiver
Walk-a-thon Fundraiser Participant Instructions

Participant Instructions for Walk-a-thon Fundraisers

You are planning a big event, and you want as few opportunities for confusion come the big day. Help prepare your participants with a detailed list of instructions before the walk. Make sure they come with all they need to have a fun and safe experience. This list contains universal instructions, that may be easily replicated and customized to suit your event.

Walk-a-thon Participant Instructions
Fundraising Tools for Walk-a-thon & Pledge Participants

Fundraising Tools for Walk-a-thon & Peer-to-Peer Participants

Administrators need to make it easy for fundraisers to succeed, by providing them with tools to help in fundraising. Here you’ll find helpful fundraising tools, tips and sample templates to help your participant succeed in your upcoming walk-a-thon, jog-a-thon or other pledge event including: tips for soliciting pledges, a sample timeline, sample donation request letters and thank you letters, tips for team captains to recruit team members and more.

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Walk-a-thon Guides & Articles

Here you will find a number of great articles, tips and helpful guidelines to help you manage all the details for your walk-a-thon fundraiser. Many people find it valuable to download our walk-a-thon guide e-book which walks you through each step of the planning process to help you prepare, manage and execute a successful fundraising event.

How to Organize a Walkathon Fundraiser

How to Organize Walkathon Fundraisers

Here you’ll learn when to start your fundraising walk planning, which steps to consider first, how to recruit participants & sponsors, logistical considerations not to be ignored, tips for marketing your walk-a-thon, and much more. Intended to guide the first-time walk-a-thon planner, this guide offers a complete reference to everything practical and necessary when it comes to putting on a successful walk-a-thon, bowl-a-thon, swim-a-thon or similar nonprofit crowdfunding event. If your organization has a walk-a-thon on the horizon or is considering hosting a walk-a-thon, start here.

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Walkathon Guide: Your Complete Guide to Hosting a Walkathon fundraiser

Walkathon Guide: Your Complete Guide to Hosting a Walkathon

We have created this in-depth walkathon white paper to help you organize a successful walkathon or peer-to-peer fundraising event from start to finish. We hope these guidelines will help your organization carefully prepare, plan, manage & execute your walk or fundraising event; helping you save time and resources, while raising more money for your cause. The walkathon guide is a great resource for organizations of any size.

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Walk-a-thon Timeline & Planner

Walk-a-thon Timeline & Planner

To plan a successful walk-a-thon, your organization will need to plan ahead, engage your community, and be well organized. Successful walk-a-thons are often year round events. This planner doubles as a timeline and project checklist, and begins with tasks for nine months to one year prior to your event. After your walk-a-thon, wrap up and thank yous are always important and our timeline won’t let you forget these crucial steps.

How to Organize
a Walk-a-thon: Timeline & Planner
Dog Walk Fundraising

Dog Walk Fundraisers

More and more, organizations opt to put a furry spin on their annual walk-a-thon by expanding its participant audience to our favorite four-legged friends. Planning a dog walk-a-thon follows many of the same familiar steps of a regular walk-a-thon. However, specific needs exist for accommodating both your human and canine friends. The following download is designed to serve as an addendum to DoJiggy’s How to Run a Successful Walk-A-Thon: A Compete Guide to Managing your Fundraising Walk.

Information for Dog Walks
Color Run Fundraisers

Color Run Fundraisers

A Color Run is a non-competitive walkathon or Fun Run where participants and observers throw brightly colored paint on the runners. All participants should wear white to start to make the most of the colorful splashes. Color run fundraisers are safe for everyone to participate in when using non-toxic paint. Color runs offer a great spin on a classic walkathon and are a popular choice for nonprofit and school fundraising events.

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Encouraging Your Peer-to-Peer Participants to Fundraise

Encouraging Your Peer-to-Peer Participants to Fundraise

The power of a walkathon peer-to-peer fundraising campaign lies in your participants’ fundraising abilities. As your participants tap into their social network, new people are introduced to your organization and many of them are likely to become donors. If your organization has decided to host a walkathon, the percentage of your participants that fundraise will likely be a key metric of your success. Find out how to make your walkathon participation rate high for a successful fundraising walk.

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Obstacle Course Fundraisers

Organizing an Obstacle Course Fundraiser

An obstacle course can be a great stand alone alternative or addition to a School Fun Run. If your walk event needs a new twist, try this out this year! Easy to create obstacle courses can include old tires, mud pits or crawling obstacles. The course can be broken-up into sections with teams, where young participants can tag or pass a baton to team members to begin the next part of the course, or they can be completed per person in an obstacle course fundraiser.

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How to Get Sponsors to Support a Walkathon

How to Get Sponsors to Support a Walkathon Fundraiser

To offset the costs required to produce a walkathon event and boost your fundraising dollars, you may be considering sponsorships. Corporate or community sponsors fulfill a critical role in any successful walkathon or fundraising event through financial contributions and helping to increase awareness for your event. Here are some useful guidelines on how to get sponsors to support a walkathon. Hint – think about what’s in it for them!

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Five Tips to Help Walkathon Participants Succeed

Five Tips to Help Walkathon Fundraising Participants Succeed

Never forget that the success of your walk-a-thon fundraiser lies largely in the success of your individual participants’ ability to fundraise. One of your biggest jobs as a walk-a-thon administrator is to support your walkers, making it fun and easy for them to fundraise for your cause. This article describes in detail five steps for doing this successfully: helping your participants prepare for the walk, making fundraising easy and personal for your participants, providing sample forms to participants, and finally motivating your walkers by providing incentives.

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Peer-to-Peer Alternatives to Walk-a-thon Fundraisers

It’s important to find a fundraising event that matches your organization’s mission and motivates your participants. The good news is that there are many great crowdfunding alternatives to walk-a-thons. Here are some great ideas for nonprofit peer-to-peer fundraising events that are not walk-a-thons.

Types of Crowdfunding Events

Bowl-a-thons

Bowl-a-thons

Car Wash-a-thons

Car Wash-a-thons

Community Service Projects (Serve-a-thons)

Community Service Projects (Serve-a-thons)

Surfing Events

Surfing Events

Meditation Sit-a-thons

Meditation Sit-a-thons

Paddle-a-thons

Paddle-a-thons

Clay Shoots

Clay Shoots

Choir fundraising or Sing-a-thons

Choir fundraising or Sing-a-thons

Climb-a-thons

Climb-a-thons

Dance-a-thons

Dance-a-thons

Each participant automatically get their own fundraising page, we can sell items, we can pull reports, everything is there for one low price. we’ve been using it 2 years now and it just works.
— Jesse G. – Above & Beyond

More Fundraising Resources

Our goal is that these fundraising resources, used with our crowdfunding software, will save your organization valuable staff and volunteer time, so you can raise more money at your next peer-to-peer fundraising event. And, if you’ve chosen a different kind of fundraiser, no worries. DoJiggy provides a number of fundraising resources and fundraising software solutions to help you organize any type of fundraising campaign. Big results are entirely possible with careful planning and execution.

Still looking for fundraising ideas?

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