Press releases are a great way to spread the word about your fundraising events. The local media is always interested in activities and events happening in the community, especially when there is a positive angle, such as an opportunity for the public to give back.
Looking for a sample press release for a walkathon? Here are a few tips to help you successfully promote your walkathon or charity Walk/Run/Ride event through the local media. Download our sample press release for a walkathon to get started.
Writing Your Walkathon or Fundraising Event Press Release
Your walkathon press release needs to give the essential details of your event, but should also be short and sweet. Leave some questions for a reporter to ask. Without the need for questions, there is not much reason for a reporter to attend the event or call to ask for more information.
General Press Release Guidelines
- Print the press release on company or organization letterhead
- Write a title to announce your event in bold caps
- Write the main content for the release, remembering to keep it short, but informative. Including essentials is key (who, what, when, where, why), as is leaving some “interest factor” or element of surprise
- Include a human interest factor such as a quote from a representative of the organization, sponsor or someone well-known in the local community
- Write the press release in a professional and objective tone and make sure to proof thoroughly so there are no errors
- Summarize the release
- Be sure to include organization contact information and ways to get involved
If you are using DoJiggy’s Crowdfunding Software to collect online donations, consider having your event press release distributed through an online service like PRWeb or PR.com. Make sure to include a live link directly from the release to the online donation page provided by DoJiggy. This is also a great way to spread the word about your event by making your release visible across the web.
For help writing your event press release, download our sample press release for a walkathon.
Pre-Event Walkathon Press Release
Distribute a press release six months in advance to announce the upcoming walkathon or charity event. Make sure to not only distribute this to editors, but also editorial calendars in your local papers and “what’s happening” magazines. In addition to the walkathon date, be sure to include information about the benefitting organization, details about where participants can sign up, and contact information. You don’t need to have every detail worked out at this point. You can still be in your planning phase, but this “early release” will put your walk on the radar screen for media and give you the chance to be featured in monthly or quarterly publications that have longer lead times. It also starts the buzz about the upcoming event generating interest in possible participants and local businesses looking for a way to give back to the local community.
Week of the Walkathon Press Release
The week of your walkathon or charity event, you should update your earlier release by fattening out the details. At this point you should have sponsors signed up and this is a good time to mention them. You may also have booked entertainment or local celebrities, make sure to highlight these points. Include basic event details such as: location, start time, registration information, and prizes. At this time you may also want to reference how well the fundraising efforts are going. Have you reached your fundraising goal? And if not, perhaps this is a call to request for last minute walkers and support for your cause.
Post Event Press Release
Following your walkathon, you may want to do one more press release to summarize the event and your fundraising efforts. Were you able to accomplish your goals? What was the event turnout like? Perhaps mention sponsors and local businesses or individuals that went above and beyond. You may also want to highlight top fundraising individuals or teams, celebrity involvement, and any fun details from the walkathon celebration.
More Walkathon Resources
For much more detailed information about hosting a walkathon event, download our FREE guide: How to Organize a Walkathon Guide – Your complete guide to hosting a walkathon. This comprehensive, step-by-step manual is intended for walk-a-thon organizers and offers detailed references to everything practical and necessary when it comes to putting on a successful walk-a-thon event.