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Reading Fundraisers

Get Kids Reading for your School or Library
Raise Money by Reading with Online Reading Fundraisers

What Are Peer to Peer Reading Fundraisers and Challenges?

Reading fundraisers and challenges make great school fundraisers, as they promote literacy and a love of reading in children. Many schools do this via a peer to peer fundraising model where participants (generally students) commit to reading as a means of raising money for a school, library, or Parent Teacher Organization/Parent Teacher Association (PTO).

Reading fundraisers should offer an academic challenge or competition which kids will enjoy. It’s easy to get parents excited about a reading fundraiser for the school, as it’s a healthy fundraiser with no product sales requirements. With reading fundraisers and challenges, kids aren’t spending time fundraising instead of studying or learning, instead, learning is key to this type of fundraising event.

Organizing the details of a reading fundraiser from beginning to end is easy when powered by DoJiggy’s software for crowdfunding events. Reading fundraisers are a great choice for school fundraising events in which parents and PTO groups, school administrators, or even children can take the lead in setting up the campaign. And with our state-of-the-art software, your school or PTO will have a fully responsive fundraising website that works well on all devices, to take your fundraising campaign to the next level.

Utilizing Peer to Peer Software for Your Reading Fundraiser

Our fundraising software makes planning and managing reading fundraisers simple and effective. Our software is designed for fundraising reading challenges in which students and classrooms collect donations for their school, PTO, or other school groups. You’ll be able to easily configure your fundraising website creatively to meet your school’s specific needs, and your participants will learn and have fun when they personalize their web pages.

Features of our powerful peer to peer crowdfunding software for reading fundraisers include:


  • Readers have their own fundraising page which is easily shared via email and social media
  • Classrooms or grade levels have fundraising pages that include all participants’ combined fundraising progress
  • Fundraising thermometers, Leaderboards, and top fundraisers are tracked and displayed on your website (if desired) to promote competition between your participants and help you raise more
  • Mobile giving features such as free text to donate and support for digital wallets
  • Privacy features can be enabled, so that last names do not show on your fundraising website
  • Off-line donations and checks are easily tracked and entered from a pledge form to the software, at no additional cost
  • Administrators can import students or enable the easy registration for schools page
  • Our Athon component supports per unit of effort pledges based on the amount of time, pages, or books participants read

Basic Logistics for a Reading Fundraiser

Reading-based fundraisers vary from school to school, and customizing the fundraiser for your school and community is important. With a peer to peer reading fundraiser, there are a few options for the basic logistics. Your school or library group should consider these things at the outset:


  • Will you provide reading time during school or will kids be asked to read as many books as possible during the specified reading period? It’s best to provide reading time at school so that everyone participates. 20-30 minutes per day is perfect for most age groups.
  • What is the length of the Reading Challenge? Generally limiting the length of the reading fundraiser from 1-2 weeks is best. Your goal is to keep motivation high and spreading the event out for too long can be discouraging. Still, why limit the reading to just one day? Give kids the time to get excited and promote the fundraiser.
  • Will students be assigned specific books to read or will they select their own books? Kids generally get to select their own books and read what they want during a reading challenge. However, magazines, comic books, or picture books are generally discouraged during the reading fundraiser. (Of course, books such as Captain Underpants and Diary of a Wimpy Kid which include lots of comics are still great options for beginning readers.)

Steps to Organize a Reading Fundraiser

Steps to Organize a Readathon Fundraiser

Here are the basic steps to getting your reading fundraiser started on the road to success:


  • Organize a planning committee. You’ll need a strong leadership team to make the event successful.
  • Event administrators choose a time period for the reading to occur. Some schools have reading periods within the school day, while others encourage students to read as many books as possible during the designated time period.
  • Decide if your school will count chapters, pages, or reading periods (hours or sessions) for the fundraising unit of effort.
  • Decide on your process for recording reading progress. Will students need a reading log or how will you track reading progress?
  • Create your fundraising website with DoJiggy.
  • Import students and classrooms or ask them to register online with our Easy School registration page to create their personal fundraising pages.
  • Students send links to their fundraising pages via email and social media (Twitter, Facebook, and more) and get supporters who donate or pledge (per page or book) in support of their reading efforts.
  • Participation and fundraising progress is tracked throughout the event with our software.
  • Leaderboards and fundraising thermometers are posted with top fundraisers and classrooms to motivate students.
  • Administrators wrap up the event by calculating pledges and off-line donations.
  • Top fundraisers and classrooms are awarded prizes.

Speaking of Prizes…

Kids love prizes of all kinds and will work hard to earn even very small prizes. We recommend that prizes are structured in this way to encourage everyone to participate and not leave anyone behind.

Prizes
  • Participation – Students receive a small prize (ie pencil, sticker, or choice from a treasure box of small items) for registering as a reader on your crowdfunding website.
  • $100 or Other Attainable Level – Students receive a free t-shirt, hat, or other memorabilia or school spirit award when they reach this level of fundraising. Some schools also include a raffle option here; anyone reaching the goal is entered into a raffle for prizes.
  • Top Student Fundraisers – The top three school fundraisers receive large prizes, like $50 and $100 gift cards.
  • Classroom with 100% Participation – When everyone in the classroom has registered or collected at least one donation, students receive extra recess or dress down day. These are free prizes that do not cost your school any money but are very popular with kids.
  • Top Fundraising Classrooms – For the top one or two fundraising classrooms, students receive a pizza party or similar luncheon event.

Read more about how DoJiggy’s software will help your school or organization encourage your peer-to-peer participants to fundraise and find the right prizes for your school-athon.

Benefits of Reading Fundraisers

Benefits of Readathon Fundraisers

In case you still aren’t convinced that a reading fundraiser is right for your school, PTO, or library fundraiser – take a look at these unmatched benefits of hosting a Reading Challenge or reading fundraiser. Peer to Peer reading events make for an excellent fundraising event for schools and PTOs as they:

  • Promote literacy and a love of reading books for children
  • Are a healthy fundraiser – no candy bars or cookie dough involved
  • Encourage parents to read with younger children, strengthening the parent-child bond
  • Are a low cost, easy to organize fundraising event
  • And of course, are a great way to raise money for your school or group!

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