The Awesome Guide to WordPress for Nonprofits
WordPress is the most powerful, flexible website builder and content management system available today. Website builders are software platforms that allow you to design and develop your own website through an easy to use interface. With a website builder like WordPress, non-profits can produce beautiful, functional websites without having to understand all of the technicalities and code. Better yet, WordPress is Open Source software, making it a more affordable option than proprietary nonprofit software. That’s why WordPress is the best choice for non-profits.
WordPress Is Known for a User Friendly Interface
One of the most well-known features of WordPress is that the website editor is intuitive and user-friendly, allowing for almost anyone to create a website. This means that a non-profit organization can have the autonomy to update their website with new developments at any time, without the need and expense of a webmaster or designer. Keeping website content fresh is key to engaging your audience, after all.
WordPress Has Tons of Powerful Integrations and Plug-Ins
Since WordPress is an open-source software platform (open-sourced means that developers can modify the code to create new tools and features), this opens up the doors for WordPress to have a library full of helpful tools that are available at the click of a button.
DoJiggy has implemented the best features of WordPress for nonprofits and schools. The default functions that come ready-to-use with the website templates include complex donation functionality (tribute giving, recurring monthly giving), membership management, an eCommerce store for product or school spirit sales, on-page tools to implement SEO (search engine optimization), integration with Google for website analytics, blog features and social media sharing.
For any solution that your website needs, there is likely a plug-in ready to install to help solve it on WordPress. DoJiggy can assist with these custom integrations to meet your organization’s needs. The WordPress library is rich with different plug-ins and integrations that can help meet the needs of a non-profit organization website:
- Utilizing Google Analytics
- Newsletter content and subscription management
- Form and survey management
- Collecting one-time, recurring and tribute donations
- Booking appointments
- Managing and displaying an events calendar
- Lead generation and conversion
- Language translations
- Accounting integrations
With so many integrations and plug-ins available, designing your WordPress non-profit website to meet your organization’s goals becomes simple to do.
Creating a Nonprofit Website with WordPress
Now that we’ve discussed the reasons why WordPress is an ideal solution for a great non-profit website, let’s tackle the steps on how to get a non-profit WordPress website started. Even if your organization has a website that you are planning to migrate, now is the time to start at the beginning and create the optimal website for your organization.
Step 4: Create Stellar Website Content
If you want your WordPress non-profit website to be found, the website needs to provide great content that people are searching for. Content includes the website copy, graphics and images. As well, you must present the website content in the manner that search engines need. This is called SEO – search engine optimization. Click here for a helpful guideline on SEO tactics for non-profit websites.
Here are some helpful tips when creating non-profit website content.
Here are some helpful content and design tips to consider when creating the content for your non-profit organization.
Features of Our Non-Profit WordPress Websites
While your team is busy planning your website design and content, there are many technical features and recommended services that a WordPress nonprofit website needs to include. Let us handle the techie stuff!
An extremely important factor when handling personal and payment information are website security features. You want to assure your donors feel safe when giving to your cause. This includes encryption when processing credit card payments, an SSL certificate for your website to secure connections during sensitive transactions and securing a trusted merchant partner to process payments. DoJiggy is a PCI compliant provider, so your transactions are always secure.
Reliable Website Hosting
Hosting is like the website’s home – it’s where your website lives. The website host stores all of the memory and data within your non-profit website and allows it to be viewed online. Not all hosting services are created equal. Some key features to look for in a non-profit website hosting platform include fast and reliable website connection speeds and great technical support. Our servers are hosted in the industry-standard Amazon Web Services (AWS) cloud, with over 99% up-time.
Functional CRM Integrations
Streamlining all of the information that is gathered from your WordPress website into usable data for your development team is key to sustainable growth. Your constituent data includes information gathered from donations, memberships, newsletter subscribers, event attendees and volunteers. Do you have all of this information directed towards your CRM or are you continually pulling it together from different silos of information? We can help with our nonprofit CRM integrations.
Getting Started with WordPress for Your Nonprofit
If you’re looking to get started on creating a WordPress non-profit website for your organization now, DoJiggy can help with all of the steps to get your organization up and running. Instead of tediously going through all of the hard work of creating a layout for your non-profit, DoJiggy has WordPress templates that already execute the best practices in a website design for non-profit organizations. To learn more about our WordPress websites for non-profit organizations, click here to view our WordPress packages and pricing tiers.