Creating a Nonprofit WordPress Website
Considering using WordPress for your nonprofit’s website? WordPress is the most powerful, flexible website builder and content management system available today. Website builders are software platforms that allow you to design and develop your organization’s website through an easy-to-use interface. With a website builder like WordPress, nonprofits can produce beautiful, functional websites without having to understand all of the technicalities and code. WordPress is open-source software, making it a more affordable option than proprietary nonprofit software. That’s why WordPress is a great choice for nonprofits.
WordPress Is Known for a User-Friendly Interface
One of the most well-known features of WordPress is that the website editor is intuitive and user-friendly, allowing almost anyone to design a website with a simple page layout. This means that a nonprofit organization can have the autonomy to update its website with new developments at any time, without the need and expense of a webmaster or designer. Keeping website content fresh is key to engaging your audience, after all. Maintaining a blog will also help keep your content fresh, and WordPress makes blogging easy.
WordPress Has Tons of Powerful Integrations and Plug-Ins for Nonprofits
Since WordPress is an open-source software platform (open-sourced means that developers can modify the code to create new tools and features), this opens up the doors for WordPress to have a library full of helpful tools available at the click of a button. Read more on the benefits of open source software for nonprofits.
DoJiggy has implemented the best features of WordPress for nonprofits and schools. The default functions that come ready-to-use with our website themes include complex donation functionality (tribute giving, recurring monthly giving), membership management, an eCommerce store for product or school spirit sales, on-page tools to implement SEO (search engine optimization), integration with Google for website analytics, blog features and social media sharing.
For any solution your website needs, there is likely a WordPress plugin ready to install to help solve it. DoJiggy can assist with these custom integrations to meet your organization’s needs. The WordPress library is rich with different plugins and integrations that can help meet the needs of a nonprofit organization’s website. Nonprofits use WordPress plugins to help them in:
- Utilizing Google Analytics
- Newsletter content and subscription management
- Form and survey management
- Collecting one-time, recurring, and tribute donations
- Booking appointments
- Managing and displaying an events calendar
- Lead generation and conversion
- Language translations
- Accounting integrations
With so many integrations and plugins available, designing your WordPress nonprofit website to meet your organization’s goals becomes simple and inexpensive to create.
Creating a Nonprofit Website with WordPress
Now that we’ve discussed the reasons why WordPress is an ideal solution for a great nonprofit website, let’s tackle the steps on how to get a nonprofit WordPress website started. Even if your organization has a website that you are planning to migrate, now is the time to start at the beginning and create the optimal website for your organization.
Step 4: Create Stellar Website Content
If you want your WordPress nonprofit website to be found, the website needs to provide great content that people are searching for. Content includes the website copy, graphics, and images. As well, you must present the website content in the manner that search engines need. This is called SEO – search engine optimization. Click here for a helpful guideline on SEO tactics for non-profit websites.
Here are some helpful tips when creating non-profit website content.
Here are some more helpful content and design tips to consider when creating content for your nonprofit organization.
Features of Great WordPress Nonprofit Websites
While your team is busy planning your website design and content, there are many technical features and recommended services that a WordPress nonprofit website needs to include. Don’t forget the techie stuff!
Website security features are extremely important when handling personal and payment information. You want to assure your donors feel safe when giving to your cause. This includes encryption when processing credit card payments, an SSL certificate for your website to secure connections during sensitive transactions and securing a trusted merchant partner to process payments. DoJiggy is a PCI-compliant provider, so your transactions are always secure.
Reliable Website Hosting
Hosting is like the website’s home – it’s where your website lives. The website host stores all of the memory and data within your non-profit website and allows it to be viewed online. Not all hosting services are created equal. Some key features to look for in a non-profit website hosting platform include fast and reliable website connection speeds and great technical support. Our servers are hosted in the industry-standard Amazon Web Services (AWS) cloud, with over 99% up-time.
Functional Nonprofit CRM Integrations
Streamlining the information gathered from your WordPress nonprofit website into usable data for your development team is key to sustainable growth. Your constituent data includes information gathered from donations, memberships, newsletter subscribers, event attendees, and volunteers. Do you have all this information directed towards your CRM, or are you continually pulling it together from different silos of information? Our Zapier integration can help streamline these tasks.