We have all heard the saying that people give to people, right? It applies to small businesses, big business but it especially holds true in the nonprofit community. When people are connected to one another, it creates a connection, loyalty and a greater willingness to say ‘yes’ when someone asks you to help them. When we believe in one another, we are more than happy to work with one another, especially when we are asked.
Today, in the nonprofit community the idea that ‘people give to people’ is best captured through the concept of crowdfunding. Crowdfunding, as the name suggests, is the act of raising funds for an initiative through a multitude of people. It is also referred to as peer-to-peer fundraising. Crowdfunding websites allow your organization to tap into your supporters’ networks globally.
Peer-to-peer fundraising has all of the magical elements of an ask for support. It highlights a worthy mission, a story is told, there is passion from the person telling the story and the one-on-one connection that makes the ask to support a nonprofit even easier, coupled with a case for support that is strong and compelling.