Why Your Organization Needs Nonprofit CRM

Why Your Organization Needs Nonprofit CRM

Nonprofit CRM and donor management software promote growth, sustainability, and structure for a nonprofit organization that is seeking to take its fundraising goals to the next level. While utilizing spreadsheets, various apps, and websites to handle your events and fundraising campaigns can be a good starting point for an organization, there comes a point when it becomes unmanageable to keep all of these tools and functions separate. Organizations need to practice strong data management to succeed. That’s why utilizing nonprofit CRM software is so vital for a nonprofit or charity to scale and grow.

What Exactly Is Nonprofit CRM?

What Exactly Is Nonprofit CRM?

CRM stands for customer (or client) relationship management. For nonprofits, CRM software is a great tool to manage the different constituents and parties that make up and support a nonprofit organization’s community. Here are the various types of data that can be funneled into a CRM platform that make up the multi-dimensional facets of a nonprofit organization:

  • Donors and Supporters: Donor information includes name, contact information, lifetime donations and activity of donations, past attendance of events, participation in fundraising campaigns, referral sources, types of donor memberships, the status of donor conversion (i.e. how they were referred, whether they were contacted and when, status of donation requests, follow-up details, and more).
  • Sponsors: Sponsor information includes the name of the sponsoring company or individual, contact information, types of sponsorships offered (monetary or in-kind, and what type of in-kind donations), status of sponsorship conversion (i.e. how they were referred, whether they were contacted and when, the status of donation, follow-up details, etc.), lifetime sponsorship donations, tax information, gift receipt information. volunteer
  • Volunteers: Volunteer information includes contact information, types of experience, past events where they volunteered, attendance for upcoming volunteer opportunities.
  • Event Attendees: Event information includes contact information, ticket-type purchased, and event sales activity.
  • Vendors and Venues: Vendors and venue information includes contact information, pricing information, contract term details, notations of past experiences, ratings of vendors and venues.
  • Public Relations/Media/Advertising: Contact information, websites, costs to advertise, links to press releases sent in the past, and the effectiveness of a media outlet.donors
  • Newsletter Subscribers (Mailing List): The mailing list includes contact information, perhaps the email open rate, click-through rate of emails, conversion rate (whether a newsletter subscriber became a donor), and other newsletter activity.

Benefits of Utilizing Nonprofit CRM and Donor Management Software

A nonprofit CRM can be extremely powerful to an organization by being able to bring all of the various information that affects the success and growth of an organization into one place. Let’s talk about the benefits that an organization will gain by using a nonprofit CRM software solution.

Streamlining Information: Finding Activity All in One Place

Streamlining Information: Finding Activity All in One Place

The first and most observable reason why CRM software is so attractive for a nonprofit is being able to find all of your information in one place. Over time, finding such vital data from over half a dozen websites, tools, and software platforms may become overwhelming. When information is scattered across various locations it often lives in a vacuum, without regard to whether the data overlaps with other data and activity outside of the original source. This downfall can threaten donor loyalty, something you certainly don’t want to risk. Contacting donors and prospects too often (or by multiple people within the organization), not being able to strategize your outreach properly, and being misinformed when planning for growth are all risks. When information is streamlined in one place, it is easier to see the lifespan of a prospect or donor, as well as the lifespan of event planning and sponsorship planning.

Planning for Growth Rather Than Just Staying Afloat

Planning for Growth Rather Than Just Staying Afloat

When this information becomes accessible from one easy-to-access place, this allows for powerful and effective analysis to plan for growth. Nonprofits should always build on their past successes, never starting over each time they plan for something new. A nonprofit CRM platform becomes most appealing when the data can give informative insights about donor activity. Reports might include helpful information, such as the following:

  • What are the demographics of your donor base?
  • What fundraising campaigns are most effective at bringing in new supporters?
  • What were the costs and benefits of your annual signature events?
  • What channels are most productive for gaining new volunteers?
  • Do you have strong monthly recurring donors or could you target new supporters for this program?
  • Who can you approach for a major gift or corporate sponsorship?

These are just some questions that can be a good starting point for planning on an annual or quarterly basis. Some CRM platforms can also offer a customizable dashboard for the most important metrics that matter to your organization. Such data can continue to weed out poor planning strategies and ineffective outreach methods, expand upon the ones that work best, and keep your finger on the pulse of the most up-to-date progress.

Tools for Everything Nonprofit

Tools for Everything Nonprofit

A robust nonprofit CRM not only funnels information into one database but can be versatile enough to offer other useful nonprofit fundraising tools. This includes integrations and add-ons for such tools as the following:

CRM tools Streamlining information

Streamlining information is more than just importing information that already existed elsewhere. Streamlining information includes funneling real-time activity with all of these fundraising tools into your nonprofit’s CRM software platform. For every person that has begun a crowdfunding or peer-to-peer fundraising campaign, subscribed to the newsletter, or bought a ticket to an event, these actions can seamlessly integrate with and update into the CRM software.

Scaling for Growth

Scaling for Growth

Building a successful organization takes a strong, resourceful, and communicative team. This means that your nonprofit CRM software will have an administrative feature that can scale as your organization grows. The administrative features should be customizable to only access certain databases or features or vary by editing or viewing rights. And as the board or staff grows, it becomes simple to share access to the information with newcomers without having to sift through multiple log-ins of different tools and websites to give them all the necessary information to hit the ground running in their role.

Saving Time: Automation Through Donor Behavior

While some tasks can be cumbersome to remember, they are important to your supporters. This includes thank you notifications for donors after a certain action (like giving a donation or attending an event), an appreciation letter for volunteers after an event, reminders of event details for crowdfunding events, tips for successful peer-to-peer fundraising efforts after joining, and more. Planning one step ahead of your donor helps build donor loyalty and keeps your organization mindful that there is still more to do after the first interaction with donors, volunteers, and sponsors.

Through our Beta integration with Zapier, DoJiggy now integrates directly with the most popular nonprofit CRMs like SalesForce and Bloomerang, giving your organization more power. Contact us to learn more.

Lisa Bennett

About Lisa Bennett

Lisa is the Sales Director at DoJiggy. She joined DoJiggy in 2006 and loves her job. Prior to working with DoJiggy, she worked at several non-profits and managed special event fundraising.

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