With Omicron and other Covid-19 variants rapidly spreading around the world, many safety restrictions and precautions have been reinstated to keep everyone safe. Just as we were all starting to feel more confident about planning face-to-face fundraisers, it looks like we might be sticking to the safer option of virtual fundraising campaigns for the moment.
Often going online has been part of a contingency plan rather than the first option for hosting a charity event. We have seen this over the last two years with online schooling, when classes have been suspended due to Covid-19 outbreaks, or when people have joined a virtual event because in-person events have been canceled.
This, however, is not the case anymore. Gone are the days that switching to a virtual platform is the last resort. Nonprofits are now regularly opting for virtual and hybrid fundraising models as the first choice for their fundraisers in lieu of face-to-face alternatives. So, why is this happening? It’s actually very simple. Virtual fundraisers offer a huge range of benefits that can secure global participation and exposure.
So let’s dive in and take a look at some of the best reasons to host an online charity event.
Flexibility and Inclusivity of Hosting Virtual Fundraisers
Virtual fundraising events allow organizations to engage with anyone, from anywhere with no geographical restrictions. People that may not be physically able to leave their homes can join in from the comfort of their sofas, gardens, or home offices at a time that is convenient to them.
Increased Reach, Attendance, and Engagement
The ultimate fundraising goal is to raise more and reach more supporters. Virtual fundraisers encourage this idea as global outreach and charity awareness are unlimited when it comes to sharing your story on social media and online forums.
Balance of Reduced Costs and Minimized Stress
Working from any place, at any time, makes virtual fundraising a highly attractive option for many people. Reduced personal expenses for attendees is another great perk, as they don’t need to travel to a specific location to participate in the event. Minimizing stress levels is a must in these uncertain times and virtual fundraisers deliver this as your supporters don’t have the added pressure of getting to a specific venue at a set time. In fact, they can often make the fundraiser work around their schedule.
Reduced Environmental Costs
By minimizing the transportation element of getting people to and from the fundraising location, your event’s carbon footprint is greatly reduced. What about food and drink storage containers and other perishable items? Clean-up costs and permits for large fundraisers can also be a thing of the past with virtual charity events.
Virtual Fundraisers Can Offer Greater Return on Investment
Virtual events save on costs as there are fewer logistics involved in working with a venue, and it’s cheaper to hire speakers or entertainment for virtual sessions. Plus, with higher attendance, you can reach more people, which leads to selling more tickets and receiving more donations.
Stay in Touch with Tech Trends
Traditional face-to-face events are a great way to bring people together physically but in today’s fast-growing tech world, and amid Covid-19 restrictions, most people are connecting virtually for business and socially. Mobile devices such as tablets, smartwatches, and phones are always at hand and are constantly being used in all areas of our lives.
Remember that technology simplifies the giving process for donors, as they can support your cause by tapping a screen with mobile donations. People can check online charity auction items and bid whilst having a coffee in a local café and read recent stories and updates posted on social media about your fundraiser. The more in touch with tech trends your fundraiser is, the higher your chances of reaching more people and even younger generations that are incredibly tech-savvy and influential online.
DoJiggy Makes Virtual Fundraising Campaigns Easy and Fun with our Free Platform for Virtual Events
Our free virtual fundraising software allows you to create excitement for your cause, which is the key to successful virtual fundraising campaigns. Take a look at how we do it:
- Providing Live Streaming nonprofit events
- Customizing your organization’s branding
- Creating a powerful fundraising landing page
- Using prize widgets and gamification for P2P virtual events
- Offering mobile giving options for donations
- Providing the best virtual fundraising ideas, such as online raffles, virtual galas, and eCommerce stores
Things To Think About When Deciding To Host A Virtual Fundraiser
Although the benefits of running a virtual campaign seem to outweigh any negatives, it’s important to consider the following before going ahead with your virtual fundraiser:
- Basically, your virtual charity event pricing will strongly depend on how much you want to invest into the tech side of things. If you want your campaign to be super fancy with branding everywhere, obviously your costs are going to be increased. But if you are more focused on the attendee experience and keeping the tech side relatively simple, your costs will be reduced.
- Make sure your attendees are receiving value for money. Important reasons people choose to attend fundraisers is to network, learn a new skill, and hear from experts and even celebrities, who are affiliated with your organization. Don’t forget this when planning your virtual fundraiser. Offer virtual conferences or live streamed Q&A’s with experts, so that your attendees are getting their price-quality ratio.
- Identify your target audience. Is it mainly Millennials and Gen Z’s, who are generally more tech-savvy and up-to-date with all the new tech trends? Or are you receiving more interest from the Boomer generation, who might be more concerned about basic tech needs and more focused on the mission and impact of your campaign? In a nutshell, don’t splash out on a super fancy platform if your attendees are not inclined to take advantage of it.
- Make sure not to scrimp on tech support. Consider the differing levels of global connectivity. Some of your attendees will have faster and more stable internet connections than others. This is also a factor when offering your campaign globally, as certain countries will have better internet access than others. Audio and video connections may drop in and out during your campaign so it’s essential to have a solid tech support team at hand if you want to run a smooth virtual event. Sound tech support will come at a price but will be worth every penny in order not to lose valuable donors.
- If you have an international audience, make sure that you understand what streaming channels exist in each country where you have registrants. At times you may use a channel in the US that needs a different link to that in India or certain parts of Asia. Again, it’s crucial to identify where your audience is participating from, in order to seamlessly integrate all attendees and pull off a successful and profitable virtual fundraiser.
Conclusions on Virtual Fundraising
Virtual fundraisers used to be a plan B when face-to-face campaigns were canceled. Not anymore! Over the last couple of years, people’s understanding of and enthusiasm towards them combined with increased online global accessibility means that virtual fundraisers are here to stay in a big way. There really is no limit to what can be done virtually nowadays and now’s the time for nonprofits and organizations to embrace this, have fun and exceed fundraising goals with virtual charity events.