Breast Cancer Fundraising
The costs associated with breast cancer detection, treatment, and research can seem overwhelming. People often organize breast cancer fundraising events to raise funds for patient medical expenses, breast cancer research and breast cancer awareness programs. These events can be run not only by organizations focused on breast cancer research and awareness (such as the American Cancer Society), but by schools, churches and other organizations in support of breast cancer charities.
Is your organization looking for breast cancer fundraising ideas? If you have the resources and event planning potential, breast cancer fundraising events can be lucrative, and also provide a great opportunity for members of your organization to gather with the community and raise awareness in the fight against breast cancer. Below are some tried and true breast cancer fundraising ideas to consider.
Breast Cancer Awareness Walk-a-thons
Susan G. Komen Walks are some of the biggest walk-a-thon fundraisers each year. How about hosting your own breast cancer walk-a-thon where members of your community can gather together, get exercise and raise funds for a great cause? This is a great event that breast cancer survivors will want to attend. Have a few of them speak at your after-party to share their experience and the importance of your fundraiser will be made clear.
Don’t limit yourself to just walking – make it a color run fundraiser or pink themed walk to add to the fun. Provide pink ribbons for all and sell other pink accessories at the walk.
Crowdfunding Events For The Cure
One popular way to raise funds for medical expenses or Breast Cancer research (or other illnesses with no known cure), is to host a “For the Cure” event. You can create this kind of theme with any type of fundraising event. You raise fundraising dollars by having participants collect online donations on your peer-to-peer fundraising website and you also charge an admission fee to attend the event.
Create a Ride for the Cure event, if you live in an area where biking is a popular sport. Or partner with the local YMCA to host a swim-a-thon event, where swimmers get sponsors to pledge a certain amount per lap. Even more unique would be to plan a serve-a-thon where participants can dedicate a day to helping breast cancer victims and their families. The options for non-profit crowdfunding are endless. The idea here is that your organization’s supporters are raising awareness as well as funds for breast cancer causes.
In order to be most successful in your fundraising efforts, make sure to organize an event that will appeal to your audience. Breast cancer fundraisers often target women, since they are most aware of the threat of the disease. With this in mind, you may want to consider creating an event that spreads awareness to the audience most at-risk, while making the activities fun for women.
Cook For The Cure Events
Cook for the Cure events work especially well for school fundraisers or for churches and community organizations where members are actively involved. Since food is an important aspect of health and healing, be sure to focus your events on healthy eating and lifestyle choices. Though it could be profitable, selling cookies and hot dogs doesn’t align with your mission of supporting breast cancer awareness. Remember that hosting mission driven fundraising events will boost your organization’s credibility. There are various options to choose from which will allow your supporters to enjoy time with friends and neighbors while raising money for a good cause:
- Bring in chefs from local restaurants to do sampling and demonstrations of healthy cooking. Include a silent auction with donated restaurant gift certificates and cooking themed items.
- Organize a bake sale and sell healthy inspired goods at school sporting events or open houses. Include gluten free and low sugar options so everyone can enjoy.
- Create a school cookbook combining healthy recipes and food choices to sell online and as part of your fundraising event.
- Host a Farm to Table dinner, highlighting local and organic products.
Shop for the Cure
Partner with local retailers by advertising a day or weekend “Shop for the Cure” event. During your campaign, a small percentage of sales made at participating retailers will go towards your breast cancer charity. Some businesses may include special displays of pink items as well. Make sure to promote the event through local media, especially outlets who target women. Consumers may decide to make a special shopping trip the weekend of your fundraising event. What a great excuse to spend money, while contributing to a good cause! Consider adding a fundraising raffle with in-kind donations such as a Mall Shopping Spree or gift certificates from your participating businesses as prizes. Raffles add a fun twist and added fundraising potential to any event.
Cuts For The Cure
Work with local salons to offer free or reduced price haircuts or manicures in exchange for Breast Cancer Fundraising donations. What a great way for women to bond… over pampering themselves at a salon and contributing to a great cause. Partner with local media (such as radio or newspaper) to promote the event, and you will have no problem getting a salon to donate their services for free publicity. After all, this is a great press opportunity and could help a salon build their customer-base.
Another way you can run Cut for the Cure events is to ask supporters to donate their hair. Men and women, boys and girls of all ages can get involved as friends and family pledge dollars for inches cut. For those who cut off more than 12 inches, they can then donate their locks and tresses to breast cancer support and awareness charities that accept donated hair. Donated hair is made into wigs that are offered to chemotherapy and cancer patients that have lost their hair as part of their treatment and disease. You will be delightfully surprised as to how many people are willing to donate when such a strong gesture is made by their friend or family member.
Living with breast cancer or supporting someone you love through this time will certainly be stressful. Yoga helps relieve stress through breathing and mindfulness practices, and can help you introduce moderate exercise into your daily routine. Also, a yoga studio is a supportive environment of people coming together, making it a great way to raise money for breast cancer research and awareness.
Team up with a local studio to offer a full day of classes and perhaps a workshop on breast health and early detection. You could also include a small bazaar of pink breast cancer items for sale. Think beyond the pink ribbon to pink yoga mats, water bottles, jewelry and shirts.
Just Ask Pledge Drives
If you don’t have the resources to plan a fundraising event, you can also organize a breast cancer fundraising pledge drive. These used to be door to door events, but today we have safer and easier ways to conduct these pledge drives online. Simply create a donation appeal email and/or letter directing people to your fundraising website where your organization explains your mission, purpose for the funds raised, and accepts secure donations online. These types of fundraising pledge drives are best held in October, which is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease.
Don’t forget to make the registration and donation process easy for your supporters. People are busy and convenience is a must to getting the participation levels and meeting the financial goals you seek. Provide a way for people to contribute online in case they cannot make the event, and make collecting donations and pledges easy for participants to reach their goals by implementing easy-to-use online fundraising software tools from DoJiggy.
Spread the Word!
Regardless of the breast cancer fundraising idea your non-profit organization decides to undertake in the fight against cancer, remember that the key to any successful fundraising event is getting the word out. Create your fundraising website, then announce it on Social media and within your community. Write a press release announcing the fundraising initiative and follow up with local media to see if they might want to be involved. Work with local businesses for sponsorship opportunities, donations, and helping to spread the word. Encourage community members to volunteer their time, to participate in the event and support your fundraising participants. Since most everyone knows someone who has been effected by this disease, you have a host of supporters ready to be motivated by and for your organization.