#GivingTuesday Fundraising Ideas & Tips for 2024
Kick-Off Year-End Fundraising Campaigns with Giving Tuesday
We Can Help with Free Websites and Giving Tuesday Fundraising Ideas
Giving Tuesday is celebrated on the Tuesday following Thanksgiving (in the U.S.) each year. It is a global generosity movement and fundraising campaign aimed at transforming the holiday season from receiving to giving. The goal of #GivingTuesday is to get people to give some of what they typically spend during the busiest holiday shopping days following Thanksgiving, Black Friday, and Cyber Monday to charitable causes. So, when is Giving Tuesday this year?
Giving Tuesday 2024 will take place on December 3rd.
Donors are looking for causes to donate to on Giving Tuesday. The challenge is to stand out from the crowd and inspire donors to give to your cause.
Free Donation Websites for GivingTuesday Campaigns
Making donations easy and fun is key to #GivingTuesday fundraising success. Our donation websites have mobile giving options like text to donate and support for digital wallets built right in. Capturing new donor information is another key component to running a successful campaign. Tracking and reporting donor data is easily accomplished with our cloud-based donations fundraising platform. And best of all, we offer a free donations website for nonprofits and charities in the US, Canada, and the UK.
Crowdfunding Donation Pages
Share personal stories on your peer-to-peer crowdfunding website through personal and team fundraising pages. You’ll be surprised by how many people are ready and able to support your cause. DoJiggy’s easy connections to Facebook, Twitter, & email make it easy to spread the word. Because #GivingTuesday is a social media-driven campaign, your online presence needs to make a great impression. Post information about your cause, including photos, videos, and a fundraising thermometer to track your progress on your #GivingTuesday nonprofit crowdfunding page.
Fundraising Campaign Websites
We have loads of online fundraising options to raise money for GivingTuesday and further your nonprofit’s mission. Choose a walkathon, fundraising raffle, charity gala, or any special event that speaks to your audience of supporters. Create your fundraising website in minutes, and if you need help, DoJiggy offers real customer support. Our fundraising software helps to reduce costs by providing easy-to-use management tools for nonprofits with no upfront fees. Easily track donor information, fundraising progress, event details, sponsors, product sales, and generate numerous reports.
See Why Thousands of Organizations Trust DoJiggy for Their Online Fundraising Campaigns
15+ Best Giving Tuesday Fundraising Ideas
Hosting a walk-a-thon or Fun Run is a fun, healthy fundraising choice. Make it work with our donor-friendly crowdfunding software. Supporters create personal fundraising pages and solicit donations from friends and family. Add a fun theme like a Turkey Trot and see participation soar.
Hosting a serve-a-thon is a peer-to-peer variation where participants give back to the community by selecting a community service project to complete. Donations are made via your peer-to-peer website to support the project and volunteer efforts. Make the service theme relevant to the group or club completing the project.
Polar Plunges are popular winter events where fundraisers jump into a freezing river, lake, or ocean to raise money for charity. Have supporters find teammates and wear costumes to add to the fun. Ask fundraisers to personalize their fundraising page to ensure fundraising success.
Farm to Table Dinners
Farm to Table dinners highlight sustainable environmental practices while raising money for your organization. These are best hosted at a local farm or ranch – taking your diners to the source and building community relationships.
Sales contests have been around school and group fundraising forever. The difference now is that students can sell products online, and you can track sales on personal fundraising pages. Have supporters sell chocolate bars or other products and provide incentives for top sellers. Sales around the holidays are always lucrative, as everyone feels the holiday spirit.
Fundraising golf tournaments can be lucrative any time of year (as long as your organization is in a warmer climate). As an alternative, consider a TopGolf or miniature golf tournament where families can participate together.
Online auctions are easy to organize. All you need are some great auction items that will bring in the bids. Add these to your auction website and let the competition begin.
Car washes and high school students go hand in hand. Why not include some sandwiches, snacks, and drinks for sale to boost revenues? Ask a local business to let your group use their parking lot and hose, get those signs on corners, and reel in the passing cars.
Encourage local artists or galleries to showcase their work through a fundraising raffle. You’ll likely want to include at least one big-ticket item alongside smaller craft pieces for a nice combination of offerings.
Community Yard Sales
Gather up all of your unwanted goods and have a community-wide yard sale. Utilize the school parking lot or the gymnasium to turn someone’s unwanted goods into treasure for someone else. Sell hot chocolate and snacks to raise more money and keep people lingering around.
Whether indoors or outdoors, a carnival is always a fun opportunity for fundraising. Make it as simple or elaborate as you want, but have fun! Be sure to include food trucks and games for all ages so that kids can join the fun.
Get cooking to raise money with a gourmet pancake breakfast fundraiser. Put volunteers to work in the kitchen and serve the community a pancake breakfast. Include a pancake bar with berries, fruit, chocolate chips, granola, nuts, whipped cream, maple syrup, and other toppings.
Dine Out Nights
Many restaurants will partner with a charity and donate a percentage from an evening of sales, especially if you agree on a special menu and advertise the restaurant on your website. Gather your friends and family and head to dinner for a good cause.
Custom Merchandise Sales
Design cool gear that will resonate with your supporters and spread the word about your mission. Then, set up a free eCommerce store to sell the gear online. T-shirts, coffee mugs, and hoodies are always in fundraising style.
Host a Virtual Food Drive
Digital food drives support food banks and families facing food insecurity through fundraising efforts. Money is raised online, which is used to purchase food for needy individuals. This is a great option if you don’t want to manage the logistics of collecting donations in person and want to extend your outreach.
Create a Board of Directors Challenge
Fundraising is part of your Board of Directors’ job description. So why not get them engaged on the biggest fundraising day of the year? Giving Tuesday fundraising campaigns are a great opportunity for your Board to fundraise.
Your nonprofit board members are some of the best ambassadors for your organization. They are excited about your cause and typically have business and corporate contacts. Many businesses are looking for ways to get involved in the community on this special day – so it’s a natural fit. What better way to engage the Board in Giving Tuesday fundraising than a peer-to-peer fundraising campaign? Make it a contest for your Board to see who can raise the most via their connections and personal fundraising pages, and your organization will be the winner.
Virtual Fundraising Ideas for #GivingTuesday
Many organizations have been hit hard financially by canceled fundraising events during COVID. Organizations found that they can continue fundraising and engaging supporters virtually by reworking their nonprofit’s fundraising strategies. This only works if you can engage your constituents and donors with effective virtual fundraising ideas.
We’ve compiled this list of the ten best virtual fundraising ideas for nonprofits and schools. So get creative and find one that works for your organization.
- Virtual Happy Hours and Performances – Get your Livestream ready! Virtual performances work great for bands and choir fundraisers. Participants pay to attend and are asked for additional donations throughout the event.
- Custom Crowdfunding Campaigns – Mission-driven crowdfunding campaigns are almost always successful. These can be Bird Walks for conservation groups, hit-a-thons for baseball teams, or swimathons for swim teams. Just do what your organization and supporters do best in a virtual format.
Who Runs #GivingTuesday Fundraising Campaigns?
Organizations of all shapes and sizes participate in #GivingTuesday to kick off year-end giving each year. Some groups that participate include:
- Local nonprofit fundraising campaigns of all kinds
- National-level nonprofit chapters
- Private & public schools
- Colleges & universities
- Corporations and businesses that raise funds for their beneficiaries
- PTA and PTO groups
- Neighborhood, community, or homeowners associations
How to Start an Official #GivingTuesday Campaign
Join the #GivingTuesday Movement
Once you’ve settled on a Giving Tuesday fundraising campaign, it’s time to get registered. List your organization with GivingTuesday to get started. You must be a 501(c)3 nonprofit or a community group committed to benefiting a 501(c)3 to join the movement.
Jump Start Giving Tuesday Now
What we suggest is getting an early start. Start your campaign at least two months in advance. Set up a donation website where donors can easily go online and make their donations. During the busy holiday season, some donors will appreciate being able to make their #GivingTuesday contribution early.
Find Your Inspiration
Sometimes, the best way to gather inspiration is to see how others have successfully gone before you. To gather GivingTuesday inspiration, head to the Case Studies section of the #Giving Tuesday blog. Here, you will find nonprofit, charity, corporate, and more #GivingTuesday success stories. You may see someone who inspires your next great action to success.
Ask Board Members to Lead
The members of your Board of Directors are an amazing group of leaders. They could team up and enlist their business and employees to create a matching gift fund for monies raised on #GivingTuesday. By announcing that your Board is matching gifts on that day, you could increase the amount raised, spread the word faster and create incredible momentum leading up to #GivingTuesday.
Corporate Friends Count
#GivingTuesday is a great opportunity to deepen a collaborative partnership with your corporate supporters. Reach out to companies that love your work and suggest a donation for dress down day, a volunteering day of action where their team members can be put to work in the community or ask their marketing team to share the social media love. By helping your nonprofit to spread the word about #GivingTuesday, they are showing the compassionate side of their business.
Use Social Media
By using the #GivingTuesday hashtag on Twitter, Facebook, Instagram, or anywhere else you have a presence on social media, you are bringing awareness to your mission. Your constituents should know that you are part of this movement. And with the global presence of #GivingTuesday, your social media efforts may garner the attention of new followers to your work. Measure and track your social media impressions, clicks, shares, donations, and comments. By knowing how you performed this year, improving your performance for next year will be easy.
Stories Are Key
We all know that sharing the stories of how your nonprofit’s mission has touched the lives of others is a key way to create support. By gathering as many stories from clients, families, grant partners, or anyone your work has touched, you can use them to highlight your work. Let their words speak for themselves. Once you have the stories, create pull-out quotes to share on the various social media channels, which link back to your donation website. People give to people, and by highlighting real-life stories, your work becomes real, and people are more apt to support it.
Thank Yous and Tracking
The only way to get better for next year is to measure your success and impact. Start with your financial goals and keep records of your campaign and how much was raised. Always be sure to thank donors and let them know about your successes. Discover ways to improve next year. Start planning early to make the greatest impact.
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