#GivingTuesday Fundraising Ideas & Campaigns for 2021
Giving Tuesday 2021 is November 30th
Kick-Off Year-End Fundraising Campaigns with Giving Tuesday
We Can Help with Free Websites and Giving Tuesday Fundraising Ideas
Giving Tuesday is hosted around the holiday giving season each year. It is a global generosity movement and fundraising campaign aimed at transforming the holiday season from receiving to giving. The goal is to try to get people to give some of what they typically spend during the busiest holiday shopping days following Thanksgiving, Black Friday & Cyber Monday, to charitable causes. Here we provide Giving Tuesday fundraising ideas and resources to help your nonprofit effectively tap into this day of generosity and kindness.
Donors are looking for causes to donate to on Giving Tuesday; how to stand out from the crowd and inspire donors to give to your cause is the challenge.
DoJiggy is here to help with easy fundraising websites for #GivingTuesday fundraising campaigns. We want to partner with your organization or charity to achieve your most successful year-end giving to date.
Free Donation Websites for GivingTuesday Campaigns
Making donations easy and fun is key to #GivingTuesday fundraising success. Our donations websites have mobile giving options like text to donate and support for digital wallets built right in. Capturing new donor information is another key component to running a successful campaign. Tracking and reporting donor data is easily accomplished with our cloud-based donations fundraising platform. And best of all, we offer a free donations website for nonprofits and charities in the US, Canada, and the UK.
Crowdfunding Donation Pages
Share personal stories through personal and team fundraising pages on your peer-to-peer crowdfunding website. You’ll be surprised by how many people are ready and able to support your cause. DoJiggy’s easy connections to Facebook, Twitter, & email make it easy to spread the word. Because #GivingTuesday is such a social media-driven campaign, your online presence needs to make a great impression. Post information about your cause including photos, videos, and a fundraising thermometer to track your progress on your #GivingTuesday nonprofit crowdfunding page.
Fundraising Campaign Websites
We have loads of online fundraising options to raise money for GivingTuesday and further the mission of your nonprofit. Choose a walkathon, golf tournament, fundraising raffle, charity gala or any special event that speaks to your audience of supporters. Create your fundraising website in minutes, and if you need help, DoJiggy offers real customer support. Our fundraising software helps to reduce costs by providing easy-to-use management tools for nonprofits with no upfront fees. Easily track donor information, fundraising progress, event details, sponsors, product sales, and generate numerous reports.
See why DoJiggy is a great choice for online and virtual fundraising
Create a Board of Directors Challenge
Fundraising is part of your Board of Directors’ job description, right? So why not get them engaged in Giving Tuesday fundraising campaigns. Your nonprofit board members are some of the best ambassadors for your organization. They typically are excited about your cause and have business and corporate contacts. What better way to engage them in Giving Tuesday fundraising than a peer-to-peer fundraising campaign? Make it a contest for your Board – who can raise the most via their connections and personal fundraising pages?
Who Runs #GivingTuesday Fundraising Campaigns?
Organizations of all shapes and sizes take part in #GivingTuesday to kick off year-end giving each year. Some groups that participate include:
- Local nonprofit fundraising campaigns of all kinds
- National level nonprofit chapters
- Private & public schools
- Colleges & universities
- Corporations and businesses that raise funds for their beneficiaries
- PTA and PTO groups
- Neighborhood, community, or homeowners associations
Virtual Fundraising Ideas for #GivingTuesday
Many organizations have been hit hard financially by canceled fundraising events during COVID. There is a way forward. By reworking your nonprofit’s fundraising strategies, your organization can continue fundraising and engaging your supporters virtually throughout this global pandemic. This only works if you can engage your constituents and donors with effective virtual fundraising ideas.
We’ve put together this list of the 10 best virtual fundraising ideas for nonprofits and schools. So get creative and find one that works for your organization.
DoJiggy recommends the following Elementary School Fundraising Ideas:
- Virtual Happy Hours and Performances – Get your Livestream ready! Virtual performances work great for bands and choir fundraisers.
- Custom Crowdfunding Campaigns – Mission-driven crowdfunding campaigns are almost always successful. These can be Bird Walks for conservation groups, hit-a-thons for baseball teams, or swimathons for swim teams. Just do what your organization and supporters do best and do it in a virtual format.
How to Start an Official #GivingTuesday Campaign
Join the #GivingTuesday Movement
Once you’ve settled on a Giving Tuesday fundraising campaign, it’s time to get registered. List your organization with GivingTuesday to get started. You must be a 501(c)3 nonprofit or a community group committed to benefiting a 501(c)3 to join the movement.
Jump Start Giving Tuesday Now
What we suggest is getting an early start. Start your campaign at least two months in advance. Set up a donation website where donors can easily go online and make their donation. During the busy holiday season, some donors will appreciate being able to make their #GivingTuesday contribution early.
Find Your Inspiration
Sometimes the best way to gather inspiration is to see how others have successfully gone before you. To gather GivingTuesday inspiration, head on over to the Case Studies section of the #Giving Tuesday website. Here you will find nonprofit and charity, corporate, and more #GivingTuesday success stories. You may see someone that inspires your next great action to success.
Ask Board Members to Lead
The members of your Board of Directors are an amazing group of leaders. They could team up and enlist their business and employees to create a matching gift fund for monies raised on #GivingTuesday. By announcing that your Board is matching gifts on that day, you could increase the amount raised, spread the word faster and create incredible momentum leading up to #GivingTuesday.
Corporate Friends Count
#GivingTuesday is a great opportunity to deepen a collaborative partnership with your corporate supporters. Reach out to companies that love your work and suggest a donation for dress down day, a volunteering day of action where their team members can be put to work in the community or ask their marketing team to share the social media love. By helping your nonprofit to spread the word about #GivingTuesday, they are showing the compassionate side of their business.
Use Social Media
By using the #GivingTuesday hashtag on Twitter, Facebook, Instagram, or anywhere else you have a presence on social media, you are bringing awareness to your mission. Your constituents should know that you are part of this movement. And with the global presence of #GivingTuesday, your social media efforts may garner the attention of new followers to your work. Measure and track your social media impressions, clicks, shares, donations, and comments. By knowing how you performed this year, improving your performance for next year will be easy.
Stories Are Key
We all know that sharing the stories of how your nonprofit’s mission has touched the lives of others is a key way to create support. By gathering as many stories from clients, families, grant partners or anyone that your work has touched, you can use them to highlight your work. Let their words speak for themselves. Once you have the stories, create pull-out quotes to share on the various social media channels which then link back to your donation website. People give to people and by highlighting real-life stories, your work becomes real and people are more apt to support it.
Thank Yous and Tracking
The only way to get better for next year, and to know that you are, is to measure your success and impact. Start with your financial goals and keep records of your campaign and how much was raised. Always be sure to thank donors and let them know about your success. Discover ways to improve next year. Start planning early to make the greatest impact.
Still Looking for Giving Tuesday Fundraising Ideas?
More #GivingTuesday & Year-End Giving Resources
Learn How to Plan a Year-End Campaign Strategy, Craft a Year-End Appeal with Best Practices for Year-end Giving, and Implement Year-End Fundraising Ideas.