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Planning a University Fundraising Campaign

University Fundraising

College and University fundraising campaigns are very common and can be very effective. University faculty and students often participate in fundraising initiatives to earn money for school developmental projects, new technology and materials, as well as to fund extracurricular activities. University fundraising projects benefit from a major resource: people. Whether the fundraiser is sponsored by the university or conducted by a group within, the wealth of interested people —students, faculty, social organizations, sports teams and alumni — is a huge advantage when it comes to fund raising for universities.

Selecting a Fundraising Campaign

Deciding on the type of fundraising campaign your college or university will engage in is a very important first planning step. There are many different types of fundraising initiatives available to universities and institutions of higher education including:

  • collecting online donations
  • organizing a sales drive or school eCommerce store
  • planning an exciting fundraising event
  • crowdfunding or peer-to-peer fundraising campaigns (P2P campaigns)

Be sure to consider the following items when selecting a fundraising campaign.

Identify your Audience

One important question to ask when planning any fundraiser is identifying your target audience. For university and college fundraisers, this is usually one of the easier questions to answer, as the audience is typically other students. And, whether they are current students or alumni, they all have one thing in common, a dedication to your University! If you plan to sell actual merchandise, think about “one-of-a-kind” offerings—such as annual calendars with highlights from the school year. Selling university-related objects like logo-emblazoned hats and shirts are always easy to produce and popular with former students. Planning fun networking events where university students, faculty and alumni can mingle while supporting a great cause are also usually highly successful.

Review your Budget and Available Resources

Let’s face it, to raise money you need resources. Reviewing financial goals and preparing a fundraising event budget are important steps to planning a successful University fundraising project. 

Successful fundraising events hinge on the recruitment and action of a strong leadership team. Ideally your team should be comprised of individuals with diverse skills and talents that share a common interest in the organization’s success. In addition, working smart at this stage of the game requires delegation. 

Time is of the Essence

College students are busy with homework, sports, and various social engagements. Making your college fundraiser easy for students to participate, without consuming too much time will make it much more appealing. This is one reason online fundraising has become so popular! When students aren’t in class, at practice or running around with friends, chances are they are checking email, downloading iTunes, or updating their Facebook page. This is when they are most attentive. DoJiggy crowdfunding software tools allow students to personalize their own website page, upload photos and videos, set fundraising goals, and track their success against other students, making fundraising a fun, interactive and competitive environment.

There are Valuable Skills and Lessons to be Learned

The individual’s organizing college fundraisers are young adults, who are discovering their capabilities. They have ideas, are creative, are motivated, and have the ability to lead and inspire their peers. A fundraising campaign is a great way for students to work together as a team, while learning organizational and management skills, managing budgets and logistics, and establishing goals and plans to accomplish them. These are all valuable lessons that they can take with them in their professional lives.

Why Peer-to-Peer Works for University Fundraising Campaigns

The best campaigns for Universities and colleges can be crowdfunding or peer-to-peer campaigns. These campaigns allow students to fundraise via their social network of friends and family and don’t require a lot of up front costs. Active P2P events can draw the community together in a fun day of walking, bike riding or bowling, creating community.

Crowdfunding software is a must for Peer-to-peer events, such as walk-a-thons. Here’s how it works: Each of your event participants creates and manages their personal fundraising page and invites friends and family to support your college or organization through secure, online donations. Administrators configure a minimum donation goal for participants, as well as the types of donations and pledges accepted.

  • Provide fundraisers with Personal Fundraising Pages to customize and promote your fundraiser
  • Fundraising Thermometers and Leaderboards display Top Team & Individual fundraisers and promote competition, so you raise more
  • Embedded Social Media Share links encourage walkers to share the event w/ friends and family
  • Personal Control Panel allows fundraisers to manage their personal and team pages, email friends and family, and add check donations
  • Easily enter checks and off-line donations at no additional cost

DoJiggy Crowdfunding Software Makes University P2P Campaigns Easy to Manage and More Successful.

DoJiggy's fundraising software solutions

Sign up for a free trial today to see how DoJiggy Pledge can help your University or organization more effectively run fundraising campaigns.

Planning a Peer-to-Peer University Fundraising Campaign

Step 1: Assemble a Leadership Team

Successful fundraising events hinge on the recruitment and action of a strong leadership team. Ideally your team should be comprised of individuals with diverse skills and talents that share a common interest in the organization’s success. In addition, working smart at this stage of the game requires delegation.

Step 2: Determine Logistics & Financial Goals

This one is pretty straight forward. Your leadership team will need to determine the date and location of your fundraising event as soon as possible in the planning process. To ensure the success of your fundraising event, be sure to give yourselves enough time to manage all of the logistics. You generally want to have at least 6 months to plan a walkathon or charity gala, and many successful events start planning a year in advance.

Don’t forget to determine financial goals and create a fundraising budget to help you get there.

Step 3: Implement Peer-to-Peer Software

Peer-to-peer Crowdfunding software is a must for P2P fundraisers. DoJiggy Pledge is a crowdfunding software platform designed specifically for walk-a-thons, bowl-a-thons, golf marathons, and any other type of event where individual and team participants solicit and track donations and pledges. Each of your event participants creates and manages their personal fundraising page and invites friends and family to support your organization through secure, online donations. Administrators configure a minimum donation goal for participants, as well as the types of donations and pledges accepted.

Step 4: Recruit Participants and Sponsors

Start with your network: When it comes time to recruit participants and volunteers, nothing will be more important than your network and your leadership branch. These people are often well established in the University community, and will not only to participate, but will ask associates, friends and family members to participate as well. Encourage this! Don’t forget your Sponsors: Often, companies value opportunities to engage their workforce in community activities. Therefore, it is important to ask companies not only for sponsorship to help offset the event costs, but also for their participation. Team registrations offer a fun and easy way for companies to participate.

Understanding and articulating the ways in which prospective sponsors benefit from working with your organization is crucial. Everyone likes to help out a great cause; however, companies are looking for a win-win relationship. Be able to articulate exactly what your event will do for the companies that you seek sponsorship from before you speak with them. When speaking with potential sponsors, stay open to possible benefits you may have missed and look for opportunities to create more value.

Promote Your Fundraiser Widely. Marketing and promotion will serve an important purpose in raising awareness, drawing participants and donors and cultivating action. Most organizations utilize a variety of media for getting the word out including: branding the event and creating print and promotional materials to help spread the word (i.e. walk-a-thon flyers, signage, brochures, stickers). You’ll also want to develop a Social Media and Public Relations Campaign to create a “buzz” within the college and local community.

Step 5: Manage Donations Online

One of the most important considerations when planning a P2P campaign for your University is how to successfully manage donations and pledges. After all, isn’t raising money your primary task? Organizers will need a secure and easy way to track and manage the numerous donations collected from your walk-a-thon participants.

University Group Fundraising

Whether a fundraiser is sponsored by the university or conducted by a group within, there is often a need to raise dollars for school developmental projects, new technology and materials, as well as to fund extracurricular activities and social organizations. DoJiggy is dedicated to helping university students, faculty, teams and social organizations better plan, manage and execute fundraising campaigns. With our University group fundraising pages, we strive to provide the best collection of resources to make your sorority, fraternity and group fundraising events and initiatives more successful.

There are many different types of fundraising initiatives available to universities such as collecting online donations, organizing a sales-drive or planning an exciting fundraising event. The following resources are dedicated to helping you choose which type of fundraiser is right for your group, as well as providing guidelines to help you create a successful university fundraising campaign. We’ve also provided a great overview of popular college fundraising themes to help get the creative juices flowing and outlined some fundraising tips to help you establish goals, identify potential donors, create timelines, and promote and manage your college fundraising initiative.


Sorority Fundraising Ideas

Sorority Fundraising

Sorority fundraising is not only a great way to raise funds for your sorority, but it’s also a great way to help young women learn organizational skills, make long-lasting friendships and gain experience serving their community. Find ways to bring the strong qualities of your members to the forefront in your fundraising efforts. We’ve listed some interesting ideas for sorority fundraisers in this article.


Fraternity Fundraising Ideas

Fraternity Fundraising

Charity work is part of being in a fraternity, and most frats host at least one major fundraiser of fundraising event per school year. To help your determine what fundraising event is right for your fraternity, we’ve outlined a couple of popular options hosted by fraternities on college campuses across the country.


Alumni Fundraising

University Alumni Fundraising

Targeting alumni for fundraising efforts is an excellent idea. The pride one carries from graduating from a higher education institution is considerable, and often alumni have a deep desire to give back to the institution that gave so much to them. After all, the university provided them with experiences, an education and a solid skill-set to earn a living, so alumni are at the top of the list of potential university donors. Alumni are a diverse group, so it’s important to segment asks and target alumni based on their giving potential.

We’ve included the best university alumni fundraising ideas here. Alumni fundraising initiatives may be designed to bring in dollars to support development of school projects and University advancement, or to help fund programs for school groups they were involved in such as fraternities, sororities, service or poetry clubs, political groups, sport teams, and more. 


College Fundraising Themes

College Fundraising Themes

Whether you are raising funds for your sorority, fraternity, sports team, poetry club, or for general development projects for the University itself, we’ve assembled the following college fundraising themes to help point you in the right direction as you begin to identify the type of fundraiser you’d like to host.


More School Fundraising Resources

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